Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. Will the product be ready for show time?
Flack's Revenge
MARCH 23, 2015
The NY Times recounted the history of companies that launched big there: In 2007, Twitter had its “South by” moment, a tipping point for the company in which many people began to use the service more actively. So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary?
Bad Pitch Blog
SEPTEMBER 24, 2007
Clients should really see this article for a reminder of how things work. 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. This podcast will tell you how. But they are, by far, one of the biggest PR opportunities available to us.
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