Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Continue reading In some organisations, especially large ones, there are various financial stakeholders.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). And they all blog. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81