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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). Cover photo by Jerry Silfwer ( Prints / Instagram ). So we record another try with a few self-corrections.

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Trust Me, PR is dead – long live public relations

Stuart Bruce

Can you remember who Time magazine’s person of the year was in 2005? Robert gives the example of sitting in a meeting with a Fleet Street editor and offering for his client to fund some research related to underwear (“it was a British tabloid after all”). Real public relations is more important than ever.