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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Helsinki, Finland – Growth Path Ahead

Landis PR

YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. Flow is a city festival in August that has been organized in Helsinki annually since 2004. The most popular commercial radio channel is Radio Nova.

Radio 64
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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was awesome,” he says. “I