Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

Maxim Behar

SEPTEMBER 3, 2023

Maxime Behar: It's a unique Code of Ethics that I wrote in 2001. This photo is very interesting the daughters of Ernesto Che Guevara who I interviewed in the mid-80s. This photo is very interesting the daughters of Ernesto Che Guevara who I interviewed in the mid-80s. Since the financial crisis in 2008.

Course 59

Course Meeting Local Travel 59

Maxim Behar

NOVEMBER 15, 2023

Stefan, as a professional, I would like to ask you where does PR end and propaganda begin in crisis situations. Maxim: PR should not end in any situation, even more so in a crisis. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. Because it has given us transparency.

Hotels 64

Hotels Newspapers Journalism Ethics 64