P.T. Barnum: “There’s No Such Thing as Bad Publicity”
Doctor Spin
MAY 30, 2023
Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz.
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