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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

Byrum served as PRSA’s president and CEO in 2003. A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 14 following a battle with esophageal cancer. and South Carolina before settling in Lewisburg, Pa.,

Ethics 104
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How to Prepare a PR Crisis Plan

Prohibition

In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. Track media coverage and online mentions. Monitoring the media is easy. Final Thoughts.

Crisis 62