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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

Byrum served as PRSA’s president and CEO in 2003. A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., He then moved to Texas, where he held corporate leadership roles for EDS Corp. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct.

Ethics 104
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How to Prepare a PR Crisis Plan

Prohibition

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Something that puts your business at risk of being destroyed or driven out of business entirely.

Crisis 62