Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. It was interesting to see that a relatively new player like Squarespace ranked second while Blogger, which was acquired by Google in 2003, for a rumored $20 million trails further behind. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. More recently a study by Shannon Bowen (published in 2003) reported surprise among public relations undergraduates that the work was less glamorous than they had expected. These may constitute things outside our control.

Communications 104

Communications Community Measurement Study 104

Prohibition

JANUARY 14, 2022

In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. Responding quickly to a crisis is an essential skill for businesses today.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62