2003 Advertising Branding Corporate 
Solo PR Pro
JANUARY 16, 2018
Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. Whether you gain new business through referrals, networking or advertising, you need visibility, credibility and relationship to win new business. 10% close on the 4th call.
Prohibition
JANUARY 14, 2022
A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.
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Katie Paine's Measurement Blog
NOVEMBER 17, 2022
Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, You’ll have to read the story and watch the very moving film to find out how a campaign with no branding helps achieve communication goals. Yes, really!)
Mindful Marketing
APRIL 23, 2023
A well-known fast-food chain seems to think so, or at least it believes roasting others is the recipe for building its brand. Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo.
Cision
JULY 14, 2015
The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Case Studies. Want to learn how to stand out with your content marketing? Laugh Factory.
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