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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. We use every tool in the PR toolbox to do that, including inbound marketing and social media. I’m not saying your brand is unimportant. I’m saying that your brand comes after your story.

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Brand Values Q&A with Former General Mills CMO Mark Addicks (Part 1)

MaccaPR

This is part one of our two-part 'Your Brands Can Save the World' blog post series. But today, some of America’s boldest advocates for social change, LGBT rights and racial tolerance are brand names : Target, Campbell’s Soup, Chevrolet, Ben & Jerry’s, Burger King, Under Armour and Dove. You remember Robert F.

Brand 48
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Entertainment & Sports Section New Member Spotlight

PRSay

Getting the brand out there and everything that we stand for and everything that we built. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads. And all of the leadership positions that we’re taking. It’s not for everybody.

Sports 68