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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it? Define goals.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. Marketing and public relations practitioners strive to generate memes as a means of promoting a brand, product or issue. The Internet is littered with failed attempts.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. There are potentially sinister reasons for doing this.

Ethics 52