Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The table below clearly shows for equity analysts the importance of brands in financial decisions and reporting has increased significantly since 2001. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” The in-housing trend in PR isn’t entirely surprising. Then the economy changed. Indeed, I agree.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 3 PR Trends in Tactics, Measurement and Organization. is notoriously difficult to measure. white papers (36%).

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. This goes beyond crisis communications. Online influencers and bloggers were basically unheard of.

Brand 107

Brand Branding Reputation Corporate 107

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. Click To Tweet.

Survey 71

Survey Trends Communications Storytelling 71

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. There are potentially sinister reasons for doing this. style vs substance.

Ethics 52

Ethics Communications Print Television 52