Remove 2001 Remove Content Marketing Remove Interviews Remove Media Relations
article thumbnail

The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

I may also consider an Off Script Q&A interview , but probably no more than a couple per year. This series has been running for several years now and seeks to interview communications professionals and leaders doing real work in the space. * * *. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Survey 72
article thumbnail

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377
article thumbnail

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. content marketing (64%).

Survey 99