The Resolution Blog

JANUARY 8, 2018

She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. First client meeting fear? Do you or one of your team members have their first client meeting coming up? Can questions improve your content? It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

MAY 25, 2011

Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. And then there’s fear.

Marketing 89

Marketing Small Business Sports Advertising 89

Mindful Marketing

AUGUST 24, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence An Ohio State assistant football coach repeatedly beat his wife. The organization that provides “free, fast and effective legal support to survivors of domestic violence and abuse” enlisted the services of world-renown marketing firm J.

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Sword and the Script

MAY 9, 2017

It does seem to me as if a small piece of tradition will be lost forever. As an adult, I’ve continued the tradition many times over with nieces and nephews and finally, my daughter, who I’ve taken to the show twice. 3) Snakes do Drive Time Radio. for drive time morning radio. for drive time morning radio.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

ZudePR

MARCH 22, 2018

with a certainty that your work will be on sale soon? In 2014, I spent the entire year obsessed with SEO and digital marketing. This led me to sign up to hundreds of emails lists, one of which was AppSumo. I: What would happen if I went down the traditional publishing route? *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

JUNE 1, 2017

What is your favorite career accomplishment thus far? Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. The traditional agency model is failing. What is your favorite aspect of being a Lady Boss?

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year. Not even a little bit.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Doctor Spin

DECEMBER 7, 2023

Here we go: Quicklinks 10 Types of Intelligences PR Resource: Mental Models 10 Types of Intelligences Howard Gardner: 10 Types of Intelligences Howard Gardner’s theory of multiple intelligences expands the traditional view of intelligence beyond logical and linguistic capabilities. 1 Gardner, H. 2 Theory of multiple intelligences.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Mark My Words

OCTOBER 25, 2021

The ASA upheld 25 complaints and a chastened BrewDog ate humble pie, blaming a “miscommunication between its marketing and social media teams”. Back when BrewDog was a scrappy young pup with limited budget, creating noise by causing offence was very part of its marketing toolkit. Make sure your stance is defensible.

Strategy 60

Strategy Marketing Insurance Insurance 60

Beyond PR

JUNE 1, 2017

What is your favorite career accomplishment thus far? . Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. The traditional agency model is failing. Let us know what you think!

Sports 81

Sports Agency Industry Creativity 81

Landis PR

JANUARY 3, 2022

Tools like this will support our agencies in saving time on traditional manual PR tasks or even replace some of those which we have seen as core areas. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Your blog is just not working and you’re wondering why.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

Shift Communications

AUGUST 24, 2016

Content shock, social avalanches, data deluge – pick your phrase du jour. However described, PR and Marketing is awash is data. And yet many prospects and clients are stating that they only need data on “core” (aka traditional) media and social media effort. The question is why? Better to not know than to expose failure.

Data 60

Data Marketing System Google 60

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

NewsWhip

FEBRUARY 26, 2021

This year’s central theme, information bankruptcy, underscores the gap in trust but also the opportunity for businesses, which actually experienced a rise in positive perception. We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news.

Brand 78

Brand Branding Media Government 78

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167