Presspage

JUNE 15, 2017

Jaroslaw Morawski, responsible for ecommerce & CRM within Mercedes-Benz Trucks Poland, is supporting his colleagues with the creation of press releases. With PressPage, the releases we post are automatically shown on the homepage and through the use of tags, we do not need to put all the articles into a category by hand.”

Automotive 117

Automotive Publicity System Corporate 117

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. 5 Categories of PR Metrics Pros Should Measure. It doesn’t have to be complicated: a simple field in the CRM system will do.

Measurement 60

Measurement Marketing Web System 60

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 68

Analytics Report Technology Pitching 68

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Can you remember your life before using a CRM for link building?

Software 151

Software How To SEO System 151

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 64

Internal International Data Media 64

Buzzstream

OCTOBER 30, 2018

The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform). PR worked with media outlets to acquire media coverage. Marketing sent out vendor communications to products that made the reports.

Software 56

Software Report Data Strategy 56

Bad Pitch Blog

JUNE 16, 2007

Prior to introducing our firm to prospects, we learn as much as we can about them for our CRM system. David Pogue at Media Relations Summit uploaded by hyku tags | public relations | PR | media relations | media | Media Map | Cision' DISCLAIMER: Media Map provides a valuable service. This is not an anti-Cision post.

Media 40

Media YouTube Google Pitching 40

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 176

Software SEO Company Tools 176

Sword and the Script

APRIL 17, 2018

I also believe in a best-of-breed approach to the full martech stack – where CMS, CRM, and marketing automation solutions are independently chosen for their capabilities as they align to your specific business needs. PR, marketing, sales and journalism. Are we able to grow and scale? You can find more from Matt on Twitter and LinkedIn.

Marketing 62

Marketing Technology Data System 62

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

PR 20/20

AUGUST 9, 2016

The landing page: Your dedicated landing page is live, complete with a contact form that’s been integrated with your customer relationship management (CRM) system. Campaign tracking: All URLs that will be shared have been tagged using Google’s URL builder tool , in order to monitor traffic and conversion sources. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR 20/20

SEPTEMBER 21, 2017

The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Facebook uses facial recognition to recommended who to tag in your photos. Curate content.

Marketing 53

Marketing Software eBook Technology 53

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Company], [PR Lead In], today announced [1 sentence high-level description of announcement].

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Think of BuzzStream as a CRM for journalists. Curating your media list solves this.

Construction 62

Construction How To Media Google 62

Solo PR Pro

OCTOBER 4, 2022

Solo PR Pros are always on the hunt for great business tools. As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. Here’s a roundup of 34 business tools to help you lighten the load and level up your solo PR game.

Tools 71

Tools Infographics Pitching Google 71