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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology).

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Traveler Expectations for In-Flight Technology

Cision

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. Want to learn how travel technology impacts your brand? Get the latest white paper now! Travel Fee Fatigue.

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. They also brought along a hot pink mechanical bull to various Austin venues for an activation that showcases that Visible is wireless without the “bull.”. We always have brand ambassadors that will educate the consumer.

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Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers.

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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. She started the company in 2004 as a side hustle before taking it full time five years ago. From engineer to PR pro.

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Landis Team’s Thoughts on ChatGPT

Landis PR

Not everyone has access to technology and internet connections, so ChatGPT may not be available or reliable for all in all situations. Landis: What are your impressions of ChatGPT’s impact on social media thus far? What does this mean for social media? Also, what about jobs? You can view the video here.