Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. ” – Jennie Bev, writing in Psych Central. Something else was going on. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” ” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social!

Social Media 85

Social Media Industry Film Viral 85

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes.

Video 62

Video Product Launch Film Social Media 62

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. My guiltiest pleasure is…listening to movie scores while writing. ” That moment was completely sobering.

Policies 120

Policies Internal International Public Affairs 120

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. ” Paul: That’s interesting. ” Paul: That’s interesting.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

MARCH 22, 2016

But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP. Still there are opportunities, PR reluctantly plunged into social media only after the threat of a marketing turf battle emerged. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

ReimaginePR

JUNE 10, 2015

That’s why I decided to write about it, to see what a difference a year makes. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place.

Video 120

Video Government Healthcare Viral 120

prTini

JUNE 1, 2015

Who’s been in a meeting when someone declares the need for a viral video. The good news is, if you’ve ever mapped out a PR or social media strategy, you’re well positioned to take on video too. Where can a slower approach enhance your storytelling? Get it in writing. Getting Started: Video Strategy.

Video 28

Video Travel Viral Resources 28

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. ” Jered Martin | OnePitch.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

NewsWhip

MAY 12, 2021

Choosing how to distribute social media campaigns | 22:59-23:51. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. Super Bowl content planning | 15:01-17:25. Engagement metrics that matter | 20:47-22:28.

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

MARCH 27, 2018

As The Atlantic writes, noting that the Parkland students quickly raised $3.7 million for future events, they are “precisely the type of self-confident, socially aware teens poised to change the gun-control debates across the nation.” A native grasp of PR, media, and visual storytelling. “We call B.S.”

Interviews 200

Interviews Groups Storytelling Social Media 200

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52