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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges. Data privacy and security are also a concern. What are some of the PR software makers doing that’s interesting? SW: We’re only beginning to understand AI’s impact on public relations practice.

Software 145
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Trust but verify.

Analysis 147
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'But you already have a CRM!'

Presspage

One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. But this also means that all the technology you wrote yesterday, would be better technology if you’d write it today. Technology developments Presspage has been around for 15 years already. Is that a problem?

System 78
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Write the book on it. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech.

Brand 196
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Physician Internet Defamation: How Doctors Can Deal with False Reviews and Protect Their Reputation

Melissa Agnes

A note about HIPAA: The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is essentially medical privacy legislation that, for purposes of this blog, prevents physicians from discussing patients and information about their health. According to Software Advice ‘s 2013 survey of more than 4,500 U.S.

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How to Get Quality Leads on Your Blog

Cision

Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done. Literally write it out as clear as day: “FREE STUFF! If you use marketing automation software (e.g. 6: Take reader privacy seriously. It seems easy enough. We wish it were that simple.

Blogging 168
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT. ” ~ Prof.

Writing 194