Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Effective PR is effective storytelling. PR is often considered a highly credible form of promotion. Copyright © Mora Communications Inc.

Television 40

Television Print Radio Newspapers 40

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Again, the highest resolution and biggest photos you can manage are critical to anything print.

Media 120

Media Television Video Print 120

ReimaginePR

AUGUST 15, 2016

This includes logo, web design, color schemes, tone and voice. Printed literature. While you may not roll out your brand all at one time, you’ve got to have an idea of what that final roll out will look like. Develop a strong brand identity. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on.

Employee 120

Employee Social Media Education Brand 120

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

Storytelling 87

Storytelling Measurement Ethics Web 87

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Or simply put — driving revenue.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). Source: Overcoming the Top PR Challenges ).

Survey 174

Survey Marketing B2B Study 174

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. This podcast, as with their subsequent books, including Think Like a Freak , which you can pick up at the airport and whiz through in a single coast-to-coast flight, is the continuation of that storytelling.

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 12) The first anti-trust traced to Web 2.0? 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. This one will be unfolding for the coming years.”. –

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

MAY 21, 2015

Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion. Smart Time Online. 39) Donna Papacosta. Trafcom News Podcast. 40) Danny Ivy. 47) James Reynolds.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

AUGUST 2, 2016

That’s why both PR and advertising need strong storytellers and clever marketers.”. Tried and true storytelling can often be applied to new channels. Know a PR, marketing or sales leader with compelling ideas fit for print? On the flip side: a check-the-block press release and a lazy/disconnected billboard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60