ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete.

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SEO Print Financial Product Launch 279

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Moreover, the shorter your headline, the better the chances your release will be shared and read in full by your audience. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . Test what works.

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Writing Wireless How To Travel 40

Solo PR Pro

SEPTEMBER 12, 2017

Added to this murky market is the debate about the value of media relations, a service which far too many believe encompasses the scope of the public relations practice. We argue about the relevancy or shrinking media market ad nauseam. Below are two examples that illustrate this change.

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Measurement Report Analytics Google 49

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “social media for non-profits.&#

Google 109

Google SEO Engineering Measurement 109

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. The current term of art is “earned media.”

Television 75

Television Storytelling Groups System 75

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Press releases have always essentially been a “paid placement.” Traditional press release distribution.

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Software Case Study Advertising Advertising 119

PR Fuel

NOVEMBER 27, 2018

The more you get to know them the more you’ll know when they have big events coming up like a product release, a big move, or an anniversary. For example, a customer may contact you about fixing a faulty product they received. Thanks to social media, companies are engaging with their customers on a deeper level than ever before.

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Survey Company Customer Service Small Business 45