Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills.

Meeting 97

Meeting Handbook Newspapers Government 97

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

MAY 4, 2016

It’s all storytelling. A reporter is in pursuit of a given story; we coach a client to help tell that story. Traditional pitching remains necessary, but we should be realistic about the emails that begin “Hi Joe, my client Ellen is an expert on…” Today there are fewer reporters that have less time to do more work. .

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Journalists more likely to cover an exclusive Three-quarters of journalists say they are more likely to cover a story if they are offered an exclusive, according to a survey of 1,000 reporters by Muck Rack.

Survey 96

Survey Industry Leadership Study 96

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. I’ve had a break from writing my weekly letter after getting married in New York. Meanwhile Ofcom reports that 13% of UK citizens are digitally excluded, a number that hasn’t changed in four years.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. As narrative becomes ever more important to a brand’s success, editors have to be experts not only in language, but in storytelling. What Fake News? In order to do this, the editor must wear many hats.

Communications 60

Communications Storytelling Instagram Guidelines 60

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. I keep wincing after every sentence I write. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

MaccaPR

FEBRUARY 2, 2017

But the evocatively-titled website Newspaper Death Watch continues to track newspapers, from Denver’s Rocky Mountain News to the Tampa Tribune, that have closed in a column headed “R.I.P.”. Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. And do you read books?

Print 48

Print Newspapers Interviews Journalism 48

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Among them, race and ethnicity now is a beat,” reports Christine. I was reminded of this while reading Got Scoop?

Media Relations 40

Media Relations Media Journalism Print 40

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

PR Fuel

DECEMBER 7, 2021

A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Public relations professionals are typically tasked with writing press releases and succinctly sharing a storyline or hard-hitting piece of news. Press releases should be factual and tell a story. Boilerplate.

Writing 103

Writing Construction Newspapers Storytelling 103

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 178

Survey Marketing B2B Study 178

Maxim Behar

MARCH 6, 2022

And then when communism collapsed in the early 1990s, I was a reporter or correspondent in Warsaw, Poland. And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. Because everything in the media space changed over the years.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Think about newspaper articles that direct readers to “continue story on page 53.” Try different tactics and track your metrics through comprehensive reporting.

Agency 40

Agency Real Estate Film Video 40

Landis PR

MARCH 13, 2023

Being the daughter of a reporter, I was also a news junkie—even at a young age. The film depicts Washington Post reporters Bob Woodward and Carl Bernstein uncovering what seemed to be a minor break-in at the Democratic Party Headquarters at the Watergate apartment complex. Their assignment is grim, and it plays out over time.

Journalism 52

Journalism Film Ethics Television 52

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Report (Specific. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. Measurable. Achievable.

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Misinformation: The internet is a sewer The Edelman Trust Barometer 2021 reports an epidemic of misinformation and widespread mistrust.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. ” He described the Vox mission to The Content Strategist and other reporters at a recent press event. “I can teach you to report. “Obsessives first,” Klein said. “That was the thing. .”

Media 111

Media Journalism Content Marketing Education 111

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

But the reporter didn’t respond, despite my experience, intuition and persistence. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Re-write white papers as long form contributed articles. It was a good pitch. Yet I knew it was a good story – a story with legs.

Content Marketing 60

Content Marketing Publicity Marketing Television 60