PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. A lot of the websites did so by bulk link-buying or getting them via link networks. AMP Listing. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. You might be thinking “It’s never going to happen to my business!”, This could cause your business to lose money because of the items stolen. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Sales and Marketing are measured by their business impact, and PR will be, too.

Measurement 56

Measurement Storytelling Data Technology 56

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. It makes sense. DALL-E is developed by OpenAI, which also makes the popular ChatGPT tool.

Software 121

Software Pitching Ethics Privacy 121

Remote PR Jobs

SEPTEMBER 25, 2023

When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. New episodes are posted on Thursday mornings, every three to four weeks.

Pitching 100

Pitching Interviews Trends Journalism 100

David PR Group

DECEMBER 20, 2016

Branding expert Bruce Turkel’s latest book, All About Them , represents an ode to change. We can’t stand out anymore talking about how great we are, how durable our products are, or how technologically advanced our services are. Here’s a news flash from well-known speaker and author David Avrin: Your marketing probably sucks.

Reputation 40

Reputation Meeting Financial Company 40

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. One of them was me, Zude PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? 1: Public Relations and Communications: For Immediate Release.

Marketing 147

Marketing Content Marketing Social Media Film 147

Flack's Revenge

MARCH 4, 2015

” In this post, I list two additional tactics. For example, conventional wisdom says not to issue press releases on a Monday or Friday, unless you are trying to bury your news. Don’t announce your tech product when others (especially Apple) might be stealing thunder with their big news.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Cision

MAY 21, 2015

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. ” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. And meanwhile some kids in a Silicon Valley or Nairobi basement might be creating yet another social network to keep up with. It takes time.

How To 60

How To Software System Employee 60

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. No, there is overwhelming evidence that shows maintaining a blog yields business results. Blog Posts. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. No, there is overwhelming evidence that shows maintaining a blog yields business results. Blog Posts. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. Nameless blog posts come across as news releases or statements from corporate communications.”. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48