Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Blind pitches on a subject I don’t cover.

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

Meeting 73

Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists.

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. I had my first staff byline at a small Connecticut newspaper in 2001. What advice do you have for PR people that want to pitch you?

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 85

Automotive Report Meeting Radio 85

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs. Have a reason.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. In my role today, the most fun stories I get to write come from test-driving trucks. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer. What advice do you have for PR people that want to pitch you?

Meeting 60

Meeting Automotive Transportation Newspapers 60

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. I spend a fair amount of time editing stories, particularly with younger reporters, and I even write a piece on occasion.

Meeting 98

Meeting Media Print Enterprise 98

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. There is no other newspaper like The New York Times. Don’t call. Know the paper.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Bianchi Biz Blog

NOVEMBER 1, 2021

You really have to try to not have fun when writing about the automotive industry. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago. What advice do you have for PR people that want to pitch you? Finish this sentence: If I am not reporting, I am ….

Meeting 75

Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

OCTOBER 18, 2021

We’re living in one of the most exciting times for that change, and I greatly enjoy meeting the people making it happen—both in products and behind the scenes in infrastructure and the supply chain. Davis allowed me to span continents, meet legends, and gain a perspective beyond my years. Spending time with my five-year-old daughter.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

NOVEMBER 16, 2020

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. It would have to be the PR folks who send mass emails with irrelevant pitches.

Automotive 93

Automotive Meeting Report Media 93

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Consider: Newspapers.

Writing 82

Writing How To Media Guidelines 82

Bianchi Biz Blog

NOVEMBER 12, 2021

The writing had been on the wall for years, but it was still a shock to people in the industry because Oshawa is where the Canadian automotive industry was born. All great stories make clear why whatever you’re writing about matters to the audience. What advice do you have for PR people that want to pitch you?

Automotive 52

Automotive Meeting Report Media 52

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. I wrote my first story when I was 16.

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

DECEMBER 7, 2020

I also write about mobility and transportation topics, including pedestrian safety. If a story topic interests me, I expect I will report and write a better story. I got my start at my high school newspaper and was the editor of my college newspaper, The Daily Athenaeum at West Virginia University.

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

APRIL 5, 2021

For many years, I worked with a writing coach named Jim Stasiowski. Francis de Sales High School in Toledo, Ohio, where I spent four years working on the student newspaper, The Lance , finishing up as editor-in-chief in 1983. What advice do you have for PR people that want to pitch you? 1 piece of advice that stuck with me?

Automotive 65

Automotive Web Meeting Media 65

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Regarding ideal pitch length —. Reuben didn’t write a book on the topic). This one deserves more context.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I try not to schedule any calls or meetings after 3 p.m. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives.

Engineering 78

Engineering Automotive Agriculture Media 78

Prakkypedia

MARCH 31, 2019

When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”. Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation.

Newspapers 122

Newspapers Radio Construction Fashion 122

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? I want to write stories that thoroughly explain what’s going on and how it impacts them.”.

Automotive 86

Automotive Journalism Interviews Engineering 86

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow.

Social Media 157

Social Media Media LinkedIn Tourism 157

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Automotive 82

Automotive Engineering System Media 82

HMA Public Relations

DECEMBER 16, 2020

Tell us how you got your start in writing? I’ve always loved writing. Growing up, I was usually working on one fantasy novels or another, and when I applied for college, I looked for a major where writing would still be a big part of my life. Tell us about the outlet and types of story pitches you want?

Local 52

Local Pitching Community Journalism 52

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? Read closely what they write. My daily newspaper of choice is…The New York Times. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

PRSay

JUNE 18, 2019

One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)?

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. Use SMART approaches to work with reporters, meet deadlines, secure media coverage for your clients in reasonable amounts of time and track your placements. He speaks, trains and writes frequently on using the power of storytelling to advance.

Storytelling 163

Storytelling Media Nonprofit Government 163

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. Learn from the rejected pitch : consider for a short time why the story wasn’t newsworthy and how you can change this in the future.

Newspapers 60

Newspapers Pitching Radio Web 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive.

Survey 96

Survey Industry Leadership Study 96

Cision

APRIL 27, 2016

Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. Internships give a solid foundation for quality research, pitching skills and writing. Are you providing them with the content they are looking for? Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

Social Media 49

Social Media Newspapers Media Pitching 49