HMA Public Relations

MAY 27, 2020

The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople […] The post What is Media Training, the 2020 Version appeared first on HMA Public Relations.

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HMA Public Relations

JUNE 13, 2019

Join us as we delve into another “tool” in the PR toolbox – media training. The post What is Media Training? appeared first on HMA Public Relations. Is your business in need? We're happy to share our expertise. learn more.

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HMA Public Relations

MAY 23, 2019

HMA Public Relations regularly provides media training sessions for our clients. Media training is designed to help you work with the media instead of against them. […]. The post Big Bang Media Training appeared first on HMA Public Relations.

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ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Study the briefing doc.

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ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

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Media Relations Agency Media Training Training 120

5W PR

NOVEMBER 29, 2017

Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve. Leaders need to lead, even in dealing with the media and talking in front of others. That’s the way to become an expert at media interviews.

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Media Training Training Film Media 87

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. The short answer is: You ask journalists. Find out what journalists want today. Connect with her on Twitter: @LisaArledge.

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ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Plan Well and Double-Confirm.

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Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Confirm specifics ahead of time. Role-play ahead of time.

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Interviews Media Banking Media Training 310

PRSay

MAY 31, 2018

I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here. How do you do it?

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Media Relations Media Pitching Course 88

Remote PR Jobs

SEPTEMBER 25, 2023

Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert. Dubbed "The PR Whisperer," she also counsels fellow communicators, and brands, on what they need to know for their next moment in the media. Farmer excels.

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PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. And the PR person wants to get media placements.” Jacobs covers the Richmond metro area.

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ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . But don’t mistake a media interview for a social discussion.

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Interviews Media Construction Report 268

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. If your overriding objective is to avoid committing some theoretical “cardinal sins” of media pitching, then you’ll probably achieve that objective — and you’ll miss out on coverage you otherwise could have gained. How is this possible?

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Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

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Training Media Training Reputation Crisis Communications 195

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc., will help you to figure this out.

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Interviews Infographics Media Media Training 157

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. A good PR rep should have a role in nearly any media briefing. The post 6 PR Tips For Staffing A Media Briefing appeared first on Crenshaw Communications. Am I in the way? A fifth wheel?

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ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Showing up late. Being unprepared

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Interviews Media Television Media Training 251

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

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Training Media Training Reputation Crisis Communications 370

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

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Media Training Media Training Small Business 120

ImPRessions - Crenshaw Communications

JULY 20, 2021

Companies like Taboola, Group Nine Media, and Buzzfeed have all either gone, or declared their intention to go, public via SPAC. It’s a good idea to plan several announcements after the big SPAC splash to keep media excited about the company- anything from partnerships and new hires to data or product news works well here.

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Pitching Financial Media Training Training 296

Cision

SEPTEMBER 1, 2015

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

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Media Training Media Training Interviews 120

PR for Anyone

JUNE 9, 2021

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media. I have a former client who is a real estate agent.

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Real Estate Nonprofit Media Pitching 130

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. Happy Spring!!!

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PRSay

FEBRUARY 5, 2020

Then it occurred to her that she also knows several national media members who live and work in the Washington area. So this is not a post advising you to send expressions of concern to your media list the next time a weather event threatens their hometown. Get more media pitching knowledge from Michael Smart here.

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Media Pitching Media Relations Communications 153

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

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Nonprofit Local Training Media Training 148

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

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Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. PR people cannot control the media.

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Media Training Training Agency Crisis 256

Stuart Bruce

JUNE 24, 2014

While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. There are some brilliant lawyers who specialise in social media law, but first and foremost they are lawyers.

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Social Media Media Training Media Training 158

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. This helps guarantee top-tier media coverage. Troubleshoot.

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How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. This helps guarantee top-tier media coverage. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

PRSay

AUGUST 23, 2018

After a month of arranging and preparing for the experience, here’s my primary takeaway: Successful top-tier media pitching is all about developing deep empathy for the individual influencer you’re targeting. I have a lot of experience with media relations — I review members’ pitches every month during our review sessions, for starters.

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ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. Media prep didn’t stick. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win.

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Interviews Product Launch Radio Media Training 309

PRSay

SEPTEMBER 28, 2018

A good question to ask is “How is the changing media environment is affecting you personally?”. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

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Media Pitching Media Relations Writing 152

Bianchi Biz Blog

APRIL 3, 2023

Media training with clients – or even a simple interruption to bring them back to focus—would be so helpful. I don’t want the same story as everyone else. Any pet peeves with PR people? My recent pet peeve: when PR people don’t keep their clients on track. Some are camera-off on a Zoom call while their clients ramble.

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Automotive Meeting Report Insurance 77

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

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Publicity Marketing YouTube Video 225

Rock the Status Quo

DECEMBER 11, 2014

Not because media cancelled the story, which is fairly common ( especially in breaking news ), but because the client backed out. After all, media relationships are a major part of the value we bring, no matter how many clients come and go. Oh, the happiness!!! It makes the relentless frenzy of seeking editorial worthwhile.

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Interviews Real Estate Media Pitching 174