ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Confirm specifics ahead of time. Role-play ahead of time.

Interviews 310

Interviews Media Banking Media Training 310

Remote PR Jobs

SEPTEMBER 25, 2023

Communicators understand journalists more often than they care to admit, and many are recovering reporters themselves. But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. Originally seen on PR News. That's just one of the PR disciplines where Jennifer R.

Interviews 100

Interviews Media Media Training Training 100

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . But don’t mistake a media interview for a social discussion.

Interviews 268

Interviews Media Construction Report 268

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. And the PR person wants to get media placements.” Jacobs covers the Richmond metro area.

Report 170

Report Local Media Pitching 170

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JULY 20, 2021

Companies like Taboola, Group Nine Media, and Buzzfeed have all either gone, or declared their intention to go, public via SPAC. And, just recently, we here at Crenshaw Communications helped our client Innovid make the announcement of its intention to merge with ION to go public in this way. . Media training is a must.

Pitching 296

Pitching Financial Media Training Training 296

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Showing up late. Being unprepared

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. A good PR rep should have a role in nearly any media briefing. The post 6 PR Tips For Staffing A Media Briefing appeared first on Crenshaw Communications. Am I in the way?

Interviews 208

Interviews Media Construction B2B 208

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. With this in mind, I warned the audience that I was going to say things that some of these journalists might disagree with, even though my job is to help communicators build better relationships with them. How is this possible?

Media Relations 94

Media Relations Pitching Media Conference 94

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. The program is designed to help nonprofits strengthen their communications efforts and achieve their organizational goals.

Nonprofit 148

Nonprofit Local Training Media Training 148

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Barokas

MARCH 16, 2020

Widespread social distancing and remote work has challenged all of us to pause and evaluate how we communicate, operate and manage projects in the workplace. It’s also caused many companies to refocus their PR, marketing and communications plans. It’s a question many of our clients have asked over the last month.

Communications 88

Communications Case Study Conference Resources 88

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. These messages should be clear, concise, and consistent across all communications channels.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. PR people cannot control the media.

Media Training 256

Media Training Training Agency Crisis 256

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. Media prep didn’t stick. The post PR Tips For Navigating Interview Roadblocks appeared first on Crenshaw Communications.

Interviews 309

Interviews Product Launch Radio Media Training 309

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. That’s not a bad answer, per se, because it communicates real information.

Media Training 120

Media Training Media Training Small Business 120

Cision

SEPTEMBER 1, 2015

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

FEBRUARY 5, 2020

Then it occurred to her that she also knows several national media members who live and work in the Washington area. So this is not a post advising you to send expressions of concern to your media list the next time a weather event threatens their hometown. Get more media pitching knowledge from Michael Smart here.

Media 151

Media Pitching Media Relations Communications 151

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. This helps guarantee top-tier media coverage. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. This helps guarantee top-tier media coverage. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

Stuart Bruce

JUNE 24, 2014

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. There are some brilliant lawyers who specialise in social media law, but first and foremost they are lawyers.

Social Media 158

Social Media Media Training Media Training 158

PRSay

SEPTEMBER 28, 2018

Journalists may prefer that communication stays over email or text, as phone calls be a time vacuum. A good question to ask is “How is the changing media environment is affecting you personally?”. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Suggest a time slot.

Media 152

Media Pitching Media Relations Writing 152

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

Those plans may be for 90 days to six months, complete with realistic KIPs, media expectations, and outcomes. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. In PR, we spend time planning before the “fun” part happens, too. We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

ImPRessions - Crenshaw Communications

MAY 8, 2018

” The glare of media attention can burn if you’re not careful. Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. For a deep dive on media training , see our earlier post. “Always use sunscreen.” Sit up straight.

Corporate 195

Corporate Training Reputation Media Training 195

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information. Learning from the past.

Conference 180

Conference Crisis Training Public Affairs 180

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.

Training 113

Training Crisis Media Training Crisis Management 113

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. You can also reach her on LinkedIn. SCHEDULE A DEMO.

Skype 72

Skype Interviews Facebook How To 72

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Social media and influencer relations are taking a growing share of marcom budgets. Social media and influencer relations are taking a growing share of marcom budgets.

Strategy 78

Strategy Media Storytelling Pinterest 78

Rock the Status Quo

DECEMBER 11, 2014

Not because media cancelled the story, which is fairly common ( especially in breaking news ), but because the client backed out. After all, media relationships are a major part of the value we bring, no matter how many clients come and go. Oh, the happiness!!! It makes the relentless frenzy of seeking editorial worthwhile.

Interviews 174

Interviews Real Estate Media Pitching 174

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching. see below for the full story). Cloud out of college.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120