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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. However, I learned a lot about reporters and pitching in that capacity. It was a very humbling experience.

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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

You’ll have valuable insights about the scale, timing, and frequency of media outreach that is optimal for your audience. Are you confident that your media monitoring software is capturing every relevant piece of coverage, or are you concerned that you might be missing some of it?

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Helping Your PR Team Succeed in 2024 with Burrelles

Burrelles Fresh Ideas

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

It has since been acquired by an SEO software company. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park.

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