Prowly

NOVEMBER 26, 2020

No matter how big your news story might be, every PR professional knows that it will not get the coverage it deserves without the right media journalists. The post Top Media Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. When it comes to maximizing PR coverage, having […].

Media 192

Media Pitching Report Publicity 192

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. PR tips for killer media lists. Good media lists improve relations. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

PReview: A Blog by NewsVoir

MAY 8, 2023

In today’s fast-paced world, gaining media visibility and establishing authenticity is crucial for organizations. And at the heart of any successful public relations (PR) strategy lies a powerful tool – the media list.

Strategy 87

Strategy Media Pitching Tools 87

Prowly

SEPTEMBER 8, 2021

Spoiler alert — you won’t get anywhere as a PR professional without some kind of media relations software. With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. Sorry to ruin the surprise ending, but it’s a fact. In […].

Media Relations 104

Media Relations Tools Media Software 104

Prowly

MARCH 23, 2020

A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They’re used for media outreach.

Examples 152

Examples Tools How To Media 152

Agility PR Solutions

SEPTEMBER 23, 2020

The media database is a tool for curation. It may even offer some insight on a specific journalist via areas of interest or social media links. The post Why research is a crucial ingredient in building your media list appeared first on Agility PR Solutions. But a database is only as effective as the PR pro wielding it.

Media 170

Media Tools Social Media Analysis 170

PR Fuel

AUGUST 27, 2023

This press release isn’t going to do you much good if you don’t have a media list set up. A media list, which can also. Read More The post Media List Example and Tools: How to Build a Media List appeared first on eReleases.

Examples 40

Examples Tools Media How To 40

Business Wire

AUGUST 7, 2020

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.

Blogging 389

Blogging Media Relations Media Brand 389

Agility PR Solutions

AUGUST 15, 2021

There are some announcements that will just not generate any coverage in tier one media outlets, no matter how much your company might want coverage in those types of media outlets. There is a saying in media relations, if you have […].

Communications 157

Communications Media Media Relations Company 157

PR Fuel

SEPTEMBER 23, 2022

Read More The post How to Create and Build a Media List appeared first on eReleases. As a business striving for growth, building an online presence is essential. You need to post blogs about your products and services on the website to generate more profit.

How To 82

How To Media Web Blogging 82

PR for Anyone

SEPTEMBER 6, 2019

This week I want to talk about putting together a custom media list. Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. Whether you have five journalists, 10 journalists, 20 journalists in your industry who are writing about or talking about your space, I want …

Media 100

Media Writing Industry 100

Presspage

SEPTEMBER 13, 2018

A new client, product, service or announcement can be cause for media research. So, here are five steps to ensure the next time you sit down to create a new media contact or distribution list, you are able to maximize your time and improve your results. Narrow down the list of outlets within the realm of possibility.

Media 120

Media Twitter Reputation Pitching 120

Muck Rack

SEPTEMBER 17, 2020

7 tips for keeping effective media lists

Media 144

Media 144

PRSay

NOVEMBER 20, 2019

There’s a common strategy that stands out among the great media relations pros I’ve observed. One of them — that strategy I mentioned that all great pitching pros implement — is building a custom media list for every new story angle. And she still swears by creating a new list for each pitch. They all do this one thing.

Media 104

Media Pitching Media Relations Resources 104

NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. The old ways of judging public perception by the output of the media alone no longer work. Related articles. read more.

Data 120

Data Media Instagram Crisis 120

Cision

OCTOBER 1, 2015

Media and influencer lists are no different. Those three questions can help identify potential influencers, as well as media outlets. With the media, some help is available. Use a media database like the one provided by Cision. If using the former tactic, identify possible media contacts and do further research.

Media 120

Media Pitching System Google 120

Konnect Agency

SEPTEMBER 20, 2019

An important skill when working in a public relations agency is to build media lists. In order to get great results and press coverage, you need an organized media list. A media list also gives you a place to organize the relevant information you collect from reporters, bloggers, journalists, producers and beyond.

Media 63

Media Pitching Consumer Agency 63

Muck Rack

JULY 29, 2020

How to niche down your media list for pitching success

Pitching 96

Pitching How To Media 96

Agility PR Solutions

JANUARY 1, 2019

Thousands of job applicants will begin angling for their first position in media relations. The post 2019 reading list—10 books to check out before entering media relations appeared first on Agility PR Solutions. The critical factor to success is lifelong learning, and now is as good of a […].

Media Relations 100

Media Relations Media Analysis Publicity 100

Buchanan PR

SEPTEMBER 19, 2022

While there is still plenty of demand for top-tier media coverage, it’s time to educate yourself on the plethora of alternative media outlets – many on the Internet – that are growing in followers. Here are five expanding media outlets that might be good candidates for your next media list. Cheddar News.

Journalism 52

Journalism Media Financial Local 52

Rock the Status Quo

JUNE 11, 2015

When it comes to pitching media or sending out a press release, WHO is just as important as HOW. So who’s responsible for quality of the list? For learning and following best practices when building a media list? Is it the person building a media list or their agency/supervisor?

Media 100

Media Pitching Twitter Agency 100

Prakkypedia

OCTOBER 30, 2017

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. Some media databases are outstanding.

Media 61

Media Pitching Radio Newspapers 61

Communications Conversations

JUNE 14, 2019

One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams? Implied in that comment are the following sub-questions: Where do these social media teams sit in the organization?

Resources 92

Resources Social Media Media Measurement 92

HMA Public Relations

FEBRUARY 26, 2019

The post What is a media list? In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of […]. appeared first on HMA Public Relations.

Media 50

Media Writing Publicity Media Relations 50

Beyond PR

FEBRUARY 6, 2018

As PR professionals, the media list may arguably be one of the most important components in your outreach process. Working in PR can be overwhelming and taking the time to building a successful media list can often fall off your list of priorities. Here are three tips to upgrade your media list.

Media 73

Media Pitching Resources Report 73

PR Fuel

NOVEMBER 28, 2020

saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts. It starts with a media list. What is a media list, you may be wondering? What Is a Media List? Newsrooms in the U.S.

Media 52

Media Newspapers Pitching Blogging 52

Muck Rack

MAY 15, 2018

How to create a media list

How To 96

How To Media 96

Rock the Status Quo

JUNE 22, 2015

This week’s question: Are building media lists a skill set or an art form? Welcome to my new video series, where we explore one question from this month’s #PRprochat Twitter chat , and dive into more detail! The short answer: both! Why, yes, that is Phoebe sleeping in her dish pan behind me.

Media 100

Media Video Twitter 100

Rock the Status Quo

JULY 10, 2015

This week’s video is from the June chat, discussing if the blame for poor media lists lies with inexperience or lack of time, and what to do about it. This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail.

Video 100

Video Media Twitter 100

Onclusive

DECEMBER 8, 2023

election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. The listings are presented factually, with no bias or agenda. Plus, 51 state (each state plus Washington, DC) listings for the presidential vote.

Television 195

Television Examples Conference Report 195

Onclusive

DECEMBER 8, 2023

election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. Although this lead time can vary based on a variety of factors, including security reasons, last-minute changes and the productivity of the candidate’s media team.

Television 195

Television Examples Conference Report 195

Rock the Status Quo

JULY 1, 2015

This week’s video is about whether we are mistakenly using press release distribution lists for pitching… Here we go! This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail.

Pitching 100

Pitching Video Media Twitter 100

Onclusive

JULY 27, 2023

Aside from generating direct revenue, there’s an incredible range of benefits to be gained from successful campaigns that we’ve listed below. Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets.

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2023

College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. How to build a killer media list If you work in PR, you’ll be building plenty of media lists for your pitches.

Pitching 292

Pitching Crisis Communications Ethics Course 292

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

Bad Pitch Blog

MARCH 5, 2014

If you have more than one blog/job, you may wind up being added to an online media database more than once. Human vs. Machine We''ve talked about how awesome online media databases are in the past, but they can''t do all of the work. The best lists have more human time than machine time behind them. Fight the math.

Media 50

Media Pitching Blogging 50

Muck Rack

MAY 15, 2018

5 reasons why a bad media list is a PR hazard

Media 68

Media 68