Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19.

Tourism 118

Tourism Fashion Travel Retail 118

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY.

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. A great idea aligns a company’s mission with its market. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 79

Marketing Data Wireless Industry 79

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Sure, I know I’m getting cookied on nearly every site I visit, and that data is being shared with who knows how many online marketers. Of course they have the right to read your emails, and have been doing so for ten years.”

Privacy 28

Privacy Google YouTube Advertising 28

David PR Group

OCTOBER 26, 2014

Budnitz, who also sells titanium “city” bikes that can retail for more than $8,000, and Berger are two of the founders of a new social network called Ello. Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? Still others just find Facebook overly commercialized.

Privacy 70

Privacy Facebook Advertising Advertising 70

Konnect Agency

MARCH 16, 2021

Whether a consumer is finding your product on Amazon, Thrive Market, Target.com, or through curbside pick-up at their local retailer, the digital requirement of brands is here to stay.” As marketers quickly discovered, it has not been a matter of simply making your product available on your website or a third-party vendor.

Consumer 59

Consumer Retail Community Mobile 59

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Stephen Waddington

OCTOBER 14, 2020

It’s a nascent market that has accelerated because of COVID-19. One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure. Barriers to adoption Privacy of data and accuracy are two key reasons given for people not using voice.

Privacy 199

Privacy Retail Travel Google 199

Contently - Strategy

APRIL 14, 2021

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Whether change becomes permanent depends on consumer and market acceptance.”

Privacy 124

Privacy Google Advertising Advertising 124

MaccaPR

NOVEMBER 1, 2016

After a decade in marketing communications, not much surprises me, but recently I was surprised – in the best way – by an unlikely source: a pet food delivery company. based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. Chewy.com , a Dania Beach, Fla.-based

Strategy 48

Strategy Brand Branding Retail 48

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. I’m most-excited about seeing the adaptation of iBeacons for driving proximity-based engagement in retail and event applications.

Trends 56

Trends Big Data Mobile Conference 56

David PR Group

JULY 28, 2015

And this is true not just at a Panera Bread in Florida but nearly every restaurant and retail store in the United States. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era.

Reputation 40

Reputation Viral Privacy Retail 40

PR in High Definition

MARCH 6, 2018

This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. I already see the same content from friends on Instagram and Facebook in particular, so I don’t need to like the photo a third time on Vero, surely?

Consumer 63

Consumer Instagram Advertising Advertising 63

Waxing UnLyrical

JANUARY 25, 2011

For the sake of one card seller, they might have lost their market dominance. Then things changed, I think they made their policies clearer, people became more conscious of privacy, copyright, etc. Especially an online retailer. and now Flickr is. But for a smaller business every single customer is vital. Wanna Subscribe?

Policies 86

Policies Twitter Facebook Writing 86

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case.

Privacy 165

Privacy Retail Government Google 165

David PR Group

OCTOBER 19, 2016

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. The post Why Marketing Pros Should Care About the Dark Web appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Web 40

Web Marketing Engineering Reputation 40