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Managing Reputation: The Importance of Public Relations for Real Estate Companies

Victorious PR

For real estate companies, reputation management is an essential part of doing business. This is why public relations is so important. With the right public relations strategy, a real estate company can protect and enhance its reputation, and ensure that it stands out from the competition.

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Setting the stage for a New Generation of Leadership for a Private Equity Firm

The Hoyt Organization

When a leading private equity commercial real estate firm was transitioning leadership to the next generation the key was how to effectively make that transition. How can the new CEO be effective when investors have had little exposure to him?

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One Million Dollar Plus: Reaching a High-Net-Worth Audience

The Hoyt Organization

As an ultra-luxury financing advisory firm, One Million Dollar Plus wanted to upgrade their digital marketing presence and build brand awareness specifically to reach a high-net-worth audience seeking to refinance their real estate.

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Land Media Using a Non-Profit

PR for Anyone

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She lost a son to suicide. As you can imagine, because of that, she became very involved in suicide prevention. So that is this week’s PR tip.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

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Navigating the Media: Public Relations Strategies for Crypto Companies

Victorious PR

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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