Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Do you have an ongoing social media campaign?

How To 265

How To Media Software Agriculture 265

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”.

Employee 150

Employee Print Writing Survey 150

Cision

JUNE 6, 2017

As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Barokas

DECEMBER 4, 2018

Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories.

Survey 60

Survey Enterprise Radio Print 60

Mora Communications

JANUARY 3, 2018

As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . You’re not looking for a grand slam right off the bat.

How To 40

How To Newspapers Print Interviews 40

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. for drive time morning radio. 5) Clowning around at Walter Reed.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 92

Marketing Local Crisis Management Internal 92

PR Fuel

JANUARY 17, 2022

But for this to happen, you need a working PR distribution strategy. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. Stay on Top of Your PR Distribution Strategy. Send Your Press Releases at the Right Time.

Radio 105

Radio Local Writing Newspapers 105

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. What are the main components of a successful PR strategy? How do analytics drive PR strategy? If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.

Enterprise 227

Enterprise Agency Radio Fashion 227

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. Even having conferences and not inviting someone locally who is Indigenous from that area to contribute to those conversations. Absolutely.

Ethics 81

Ethics Community Conference System 81

PR Fuel

MARCH 19, 2021

Writing press releases as if they are already leading stories is a winning strategy. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. Get several others to proofread the release too.

Small Business 95

Small Business Writing Engineering Infographics 95

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. CEO of Likeable Local. David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Beyond PR

APRIL 6, 2016

The next time you’re sitting on a story, reference these steps to find the sweet spot for your media outreach strategy. For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. Determine your scope.

Pitching 40

Pitching Media Radio Print 40

Bad Pitch Blog

MAY 20, 2010

Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. What''s your strategy and advice for others? Good Organic Stories Trump Re-Prints. Simply drive your iPad to your local "iPad smudge station," usually found at gas stations and car washes. Do Right By The Reporter.

Pitching 49

Pitching Fashion Report Twitter 49