Remove Local Remove Newspapers Remove SEO Remove Social Media
article thumbnail

How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97
article thumbnail

5 Benefits of Media Relations

Landis PR

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

article thumbnail

The Top Industries That Benefit From Hiring a PR Company

PR Fuel

You can then share this content on social media, not to mention get an SEO boost out of it. By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. It could also result in local businesses getting in touch with your business. Technology.

Industry 105
article thumbnail

What good is an earned media placement if no one can read it?

Communications Conversations

In case you’ve been living under a rock for the last 10 years, you’ve probably noticed the big uptick in paywalls in the media industry. In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. Give me money, essentially.

Media 179
article thumbnail

Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 82
article thumbnail

7 Reasons Why a Media Distribution Service is Important

PR Fuel

Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. Boost Your SEO. Search engine optimization (SEO) is essential for growing your business online. But publications like local or national newspapers have some authority.

Media 105
article thumbnail

What reputational lessons can we learn from the recent Beckham documentary?

PR in High Definition

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square.