Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. It has become firmly aligned with leadership and executive management as a strategic management function. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

NOVEMBER 27, 2020

It’s the start of a lovely relationship and an important piece of storytelling. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology.

Communications 196

Communications Storytelling Groups Community 196

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Put on Your Storyteller Hat. Do they have women leadership? (Photo Credit: Deposit Photos, Canva).

Pitching 100

Pitching Real Estate Banking How To 100

Ishmael's Corner

DECEMBER 7, 2014

This is a big deal because the Techmeme algorithm essentially offers a surrogate for thought leadership in the tech sector. As part of this initiative, a new Body Worn Camera Partnership Program would provide a 50 percent match to States/localities who purchase body-worn cameras and requisite storage.”. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. And it’s not just the technology we’re excited about.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.

SEO 120

SEO Creativity Mobile Journalism 120

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. But I feel that the term “storytelling” has become a cliché. Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Beyond PR

APRIL 7, 2016

Is your goal driving leads, targeting trade media, increasing awareness of thought leadership content, launching a new product, or attracting new investors and funders? If that’s not possible, consider staggering the distribution of your various translations across local business hours. Storytelling is universal.

Local 40

Local Internal International Energy 40

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? Fast forward to today, and the lessons I’ve learned from trying and testing tools, creating correlations and voraciously keeping up with trends in technology and digital media told me that we’d be here one day. Get our brand on TV? See our name splashed across a popular news segment?

Communications 40

Communications Tools Analytics Television 40