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How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve.

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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Radio is still a popular medium.

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Top Trucking & Off-Highway Podcasts of 2023 for Suppliers

Bianchi Biz Blog

Great Quarter Gals: Covering the state of freight from a data driven research powered approach, FreightWaves’ FreightIntel Research Team dives deep into the numbers, surveys and people who drive the decisions behind the nation’s movement of goods and the surface transportation of freight.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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Social Media Overtakes Print Newspapers as News Source

PRSay

In recent surveys, 20 percent of U.S. News websites are the next most common source, followed by radio, social media and print newspapers. For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults, compared to 49 percent for television.

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Holiday PR: Too Late to Catch the Polar Express?

Barokas

Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) Before joining the Life Time communications team I was a journalist for about five years across radio (WJON-St. Paul Business Journal). were adamantly against using the phone! This isn’t great news.