Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

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Meeting Automotive Engineering Journalism 73

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Here are some top PR tips for scoring top broadcast stories. Make it relevant.

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Local Pitching Print Interviews 323

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Bianchi PR’s Meet the Media Recap.

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Meeting Media Journalism Education 93

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

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Interviews B2B Media Report 60

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Automotive Transportation Newspapers 60

Stephen Waddington

OCTOBER 5, 2018

25 years ago workflow in an agency was defined by media relations. Activity was focused on earned and owned media. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. The first agency that I worked for was A Plus in Slough, UK.

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Agency Web Print Newspapers 135

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. You can follow Sara and Power & Motion on social media: Twitter: @TechnlgyEditor.

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Meeting Media Engineering Journalism 75

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I really appreciated my time in radio and print journalism. Why Life Time?

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Radio Journalism Interviews Energy 167

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

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Media Relations Pitching Media Report 100

Solo PR Pro

JULY 5, 2022

I try not to schedule any calls or meetings after 3 p.m. Two lessons here: First, my writing mornings are protected and, second, I see an increase in meetings with prospective clients and networking contacts. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. if I can help it.

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Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? Non-promotional Insight with a Reader Takeaway.

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Automotive Journalism Interviews Engineering 87

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Make them care.

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Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

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Engineering Automotive Agriculture Media 79

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

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Media Travel Radio Interviews 68

Cision

MAY 3, 2016

Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. What are some key components of a successful media relations strategy? For example, is this a wire or a print story or both?

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Pitching Training Media Relations Newspapers 0

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. “I Client: ERA.

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Print Media Travel Wireless 60

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. How did you meet press demands during the fire? The TV folks want an interview on camera.

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Public Affairs Hotels Publicity Interviews 97

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

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Fashion Pitching Journalism Social Media 120

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. The media marketplace is ever-changing and it’s imperative for travel brands to stay current. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

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Travel Agriculture Tourism Internal 120

Mora Communications

JANUARY 3, 2018

Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Develop stories for the various types of media. Local print publications have different needs than national print.

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How To Newspapers Print Interviews 40

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. If you have a CEO who can slam dunk every interview, good for you.

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Strategy Media Storytelling Pinterest 78

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. What will this role entail? These may be union leaders, competitors or regulators.

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Newspapers Journalism Pitching Report 120

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. You might also be interested in: Meet the Media: David Sickels, Editor of The Buzz & Senior Editor of Tire Review & Fleet Equipment. CES2022 PR Planning Forward: 5 Noteworthy Data Points.

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Automotive Media Report Print 79

Prohibition

JANUARY 20, 2021

PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets. So, by hiring a PR agency you gain use of this software and can use them to help meet your brands own objectives. 7) It betters your understanding of the media.

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Company Software Crisis Management Agency 62

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. For example, to sample a new IoT security device or other tech product, we often send the item directly to the media to test. Always offer an exclusive.

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Media Relations Media Pitching Product Launch 195

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. You might also be interested in: Meet the Media: Jason Morgan, Content Director for Fleet Equipment. Meet the Media: Sara Jensen, Technical Editor at Power & Motion. I am a freelance editor representing Heavy Duty Trucking and TruckNews.

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Meeting Media Chemicals Radio 87

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

One of the great reasons to work in a PR agency is the diversity of clients you meet. If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. Can you share an example of a great experience you had with a PR rep who helped facilitate a story for you?

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Print Interviews Pitching Meeting 136

Cision

OCTOBER 21, 2016

Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives.

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Software Agency Case Study Television 120

PRSay

JUNE 11, 2021

How did you manage the barrage of media requests, which topped 40 per day? How else did the team meet the growing media demand? In an effort to streamline these requests and make the most of our experts’ time, we developed monthly topic-specific Expert Media Briefings featuring two of our expert faculty members.

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Publicity Social Media Report Fashion 157

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. Crafting a useful story.

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Publicity Interviews Reputation Construction 100

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. An example media relations workflow is set out below. Raf recently also got interviewed about this in the Wag The Dog Podcast. Refrain from having lengthy meetings. Simplify contact management.

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How To Software System Employee 60