interviewing-tips-for-pr 
ImPRessions - Crenshaw Communications
MARCH 30, 2022
Your B2B PR strategy is working and the press is interested in knowing more about your expertise. Here are a few tips on preparing for a media interview so you can absolutely nail it. If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. Remember your media training .
ImPRessions - Crenshaw Communications
OCTOBER 12, 2021
For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. How can PR specialists handle tricky situations that threaten a great story?
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ImPRessions - Crenshaw Communications
FEBRUARY 2, 2022
As a PR agency team , we know that media interviews help build connections between a reporter and a client company. But how to ensure the interview goes well? The steps taken by the PR person before, during and after an interview play a large role in its success. Pay attention during the interview.
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. The less back-and-forth you need, the sooner you can move on to other tasks.
ImPRessions - Crenshaw Communications
AUGUST 3, 2021
Most PR teams work hard to make sure our client media interviews go off without a hitch. While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. Confirm specifics ahead of time.
Ishmael's Corner
MAY 18, 2021
The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Every journalism program in the country tackles the art of the interview. Every journalism program in the country tackles the art of the interview.
ImPRessions - Crenshaw Communications
JULY 31, 2017
Nothing in public relations is quite as rewarding as securing an important interview for a client. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview. Here are some tips we’ve gleaned from PR strategists and others.
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