ImPRessions - Crenshaw Communications

JULY 13, 2022

First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. You can typically use the media lists provided by the event host to determine which reporters will be attending, whether virtually or in-person. Make Interactions Memorable . Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

For example, a CEO may be the go-to spokesperson for many questions, if a media-facing VP has more background in a given area of cybersecurity or compliance, they are likely the better option. All PR teams understand the value of formal media training, and it’s often useful. Reconfirm ground rules at the top of the call.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. After a discussion we were able to offer new ideas for data that were incorporated into the survey to strengthen its media appeal. Regular “touch-base” calls are a PR agency staple. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. After a discussion we were able to offer new ideas for data that were incorporated into the survey to strengthen its media appeal. Regular “touch-base” calls are a PR agency staple. Add value .

How To 156

How To Meeting Case Study Survey 156

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. They’re Too Focused on Internal Structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . Is the article factually inaccurate?

Media Training 249

Media Training Policies Agency Interviews 249

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. They’re too focused on internal structure. They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. When the story direction is questionable. . When the outlet is questionable.

Interviews 160

Interviews Media Local Privacy 160

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Cloud out of college. I did– and it is epic! ). Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

Barokas

MARCH 16, 2020

Helping clients arrange introductory or relationship building interviews with beat reporters who are currently stuck with little news to cover (such as reporters solely focused on entertainment or sports). Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

Shift Communications

SEPTEMBER 14, 2017

At the beginning of the PR career track is the intern. Interns learn the PR business through the most basic of tasks and learn whether the agency and the PR world is what they want to pursue. Meanwhile, the agency learns about the interns and decides who best matches the culture of the organization. Account Coordinator.

Agency 87

Agency Internal International Media Training 87

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. Wisdom of crowds.

Marketing 174

Marketing Employee Content Marketing Training 174

Solo PR Pro

OCTOBER 13, 2020

Spend some time getting to know who the key players are at their organization and if they have any past experience working with PR professionals and members of the media. Can you provide a list of your company’s primary stakeholders and note if they are media trained? What is your internal project reporting process?

Media Training 74

Media Training Interviews Measurement Training 74

Rock the Status Quo

FEBRUARY 19, 2015

The February #PRprochat was lucky enough to have Gerard Braud as a special guest, author of “ Don’t Speak to the Media Until… ” and he shared some fantastic tips. He has specialized in media training and crisis communication planning since for the last twenty years, and is a wonderful source of expertise.

Interviews 100

Interviews How To Media Media Training 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

It may be tempting to ask the team to respond to website inbox queries, or to get media attention for a last-minute idea by the founder. Sometimes they’ll need to jump in, but as a rule it’s a waste to burn precious time on tasks that can be handled by internal staff, or that require lead time to be successful.

Agency 149

Agency Tools Technology Media Training 149

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

MaccaPR

MAY 23, 2016

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Two key ingredients reporters look for are human voices (e.g. a decline in X).

Conference 80

Conference Healthcare Marketing Crisis 80

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. This has several advantages which may eclipse all other forms of internal crisis management solutions. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Reputation Us

SEPTEMBER 7, 2016

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey. I selected the schools based on the rankings provided in US News and World Report.

Creativity 40

Creativity Public Affairs Policies Survey 40

The Hoffman Agency

AUGUST 12, 2019

By Alannah McDermott, Intern. . Kara further proved Bloomberg to be an incubator of diversity by sharing some other initiatives, such as providing minority students with financial journalism lessons and developing young women reporters. The Hoffman Agency frequently jumps at the opportunity to peek inside a reporter’s mind.

Storytelling 28

Storytelling Trends Media Training Report 28

Prohibition

APRIL 23, 2020

When these accusations were brought to light in the media, the CEO failed to talk to reporters or appear in an public sense – intensifying the perception of secrecy and possible complicity with the Chinese government. For example Chinese telecommunications company Huawei was accused by the U.S.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training. Do you need messaging and branding help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Communications Conversations

JULY 18, 2019

Every single media interaction — whether it’s face-to-face, on the phone, via email or social media — matters. Today’s TV station intern could be an executive producer in a few years. Regardless, I treat every media interaction with integrity and honesty. You just never know where people will end up.

Local 94

Local Course Community Interviews 94

PR in High Definition

SEPTEMBER 30, 2016

If your business has a poor employer brand, it can be very difficult to shake off both externally and internally, impacting the talent you can attract. With some time spent doing media training and by through targeted pitching, you can boost your company’s reputation through more than just your CEO and other senior members of staff.

Brand 48

Brand Branding How To Employee 48

Bad Pitch Blog

NOVEMBER 29, 2009

When you were in your last job in PR, did you sit back and kick your heels up to wait for reporters to call you? Has successfully secured media placements…” ? Has integrated nascent types of media into PR campaigns” ? If your client corrected a reporter you''d try to kick him under the table!

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Norton's Notes

JULY 29, 2015

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Without a doubt the best PR podcasts are distributed on the For Immediate Release network, especially The Hobson & Holtz Report ( [link].

Interviews 28

Interviews SEO Banking Radio 28