Newsfile

JANUARY 24, 2024

Website Analytics: Studying user interactions on your website to understand audience interests. Multimedia press releases : Press releases that include multimedia elements such as images, videos, and infographics are becoming more popular. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. Others may want visual content, such as video and infographics.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 Pitches should be personal and relevant. Learn more: report registration page ; PR News infographic.

Software 106

Software Reddit Marketing Survey 106

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement. MDB: Study for the Accreditation exam.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Studies suggest that especially in B2B, upwards of 70% of content goes unused.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. What You Should Learn From Rejected Pitches. When It Comes to Pitching, Share the Wealth. Cheers and happy reading! .

Case Study 44

Case Study Infographics YouTube Pitching 44

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Pitching reporters is not the same as it was 10 or even 5 years ago. We are the storytellers and content marketing should be our domain. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. These folks want to talk about their needs outside the scope of actual pitches. 13) Personal stories drive stronger connections.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. Effective storytelling improves valuations. 34% said ebooks.

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JULY 31, 2019

In the MSM, journalists who routinely parse out study findings and crunch numbers in order to report on them often self-identity as data journalists. Ideation just means pitching or brainstorming. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. Data-driven. ” Ideation.

Content Marketing 111

Content Marketing Marketing Media SEO 111