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The Undeniable Allure of Fun: A New Tool to Nudge Behavior

Stern + Associates

How do leaders bring about change? How do you motivate employees and influence customers in positive directions? How can an organization best utilize artificial intelligence to support decision-making and good judgement? Why study behavior?” Sunstein asks.

Tools 110
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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

Addressing and improving mental health and wellbeing has become a cornerstone of workplace conversation over the last few years. As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. Make It Fearless.

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Thanking Employees for Giving

Mindful Marketing

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

How do you define company culture? Company culture rests on the values every employee brings with them to the office each day. It’s how the environment fosters and promotes growth, creativity and new ideas. When your customers believe in your organization like your employees do, it means more business.

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Management Strategies for Transitioning to a Remote Work Culture

Buzzstream

For many managers and employees, the last few weeks has been the first time in their careers that they have worked from home, or had to manage remote employees. In reality, the managerial approaches required to successfully run a remote work team are fundamentally different from “traditional” environments.

Strategy 102
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Internal communication is just as important as external – and here’s how to improve it

PR in High Definition

Internal communication is just as important as external – and here’s how to improve it. Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week. Disgruntled employees have the power to damage a company’s reputation in a matter of minutes.