PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Measurement 110

Measurement How To Strategy Pitching 110

PRSay

FEBRUARY 28, 2019

in one of my workshops, they’ll pause and usually say, “That’s the way my first boss always did it.”. Modernizing your media relations. At my workshop, I remind my budding media relations masters that it’s important to consider the present-day effectiveness of any practice.

Pitching 146

Pitching Media Relations Media Strategy 146

PRSay

MARCH 14, 2019

For example, we still have slots available for the Secrets of Media Relations Masters workshop in Atlanta on March 21-22. If you’d like to dive into the pitch structure outline above in way more detail, this workshop is a great way to do that. Get more media pitching knowledge from Michael Smart here.

Pitching 162

Pitching Real Estate Media Relations Trends 162

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. ContentTECH Summit.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

AUGUST 15, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 207

Pitching Radio Course Journalism 207

PRSay

FEBRUARY 15, 2019

This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. I show people how to succeed with cold pitches, because if you can do those, you can easily adapt to people you have a relationship with. But the answer is no.

Pitching 149

Pitching Media Relations Examples Course 149

PRSay

NOVEMBER 12, 2018

But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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Pitching Construction Media Relations Web 146

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

Media Relations 157

Media Relations Meeting Pitching Conference 157

PRSay

OCTOBER 17, 2018

Then, after you’ve built a track record of unassailable success, good managers will give you autonomy to work how you want and where you want, because they know you’ll deliver. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 179

Pitching Training Media Relations Consumer 179

PRSay

AUGUST 31, 2018

Here’s the key concept I’ve learned from observing people I call “ Media Relations Masters ” — the ones who consistently get more than their share of media coverage than everybody else: They never blame the media for not covering them. Get more media pitching knowledge from Michael Smart here.

Pitching 145

Pitching Government Sports Training 145

PRSay

DECEMBER 20, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Marketing 122

Marketing Pitching Media Relations Writing 122

PRSay

SEPTEMBER 28, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media 152

Media Pitching Media Relations Writing 152

PRSay

MAY 25, 2018

One time I was working with a media relations pro from a nonprofit at my media relations workshop. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

PRSay

MARCH 29, 2019

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 143

Pitching Course Financial Media Relations 143

PRSay

AUGUST 23, 2018

I have a lot of experience with media relations — I review members’ pitches every month during our review sessions, for starters. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

Pitching 131

Pitching Media Media Relations Interviews 131

PRSay

OCTOBER 30, 2018

When choosing targets, media relations masters think through the style and tone of the piece they want. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 143

Pitching Training Media Relations Blogging 143

PRSay

MARCH 8, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 128

Pitching Media Relations Examples Creativity 128

PRSay

JUNE 19, 2018

If you’ve already overcome it, then that’s great — maybe this post would help you teach others how to avoid it. In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards.

Writing 112

Writing Pitching Course Conference 112

PRSay

NOVEMBER 28, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 139

Pitching Travel Software Groups 139

PRSay

DECEMBER 12, 2018

Then, you’ll need to figure out how to help those gatekeepers do something they can’t do on their own, while cheerfully, politely and persistently staying in front of them until they realize your usefulness. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 119

Pitching Strategy Film Advertising 119

PRSay

APRIL 13, 2018

Here are three different ways you can do this, based on conversations I had with three consulting clients recently: The first PR pro I spoke with asked how to identify the best media influencers for her particular company. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 125

Pitching Nonprofit Software Media Relations 125

PRSay

MAY 14, 2018

That’s the ultimate goal of great media relations — just not so soon. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. So save that thought.

Pitching 122

Pitching Media Relations Journalism Instagram 122

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. I know one PR pro who did this so well that once she fielded a call from a reporter asking if she knew how to get certain (nonconfidential) financial info from a different company.

Pitching 115

Pitching Transportation Report Travel 115

PRSay

MAY 23, 2019

I ran into this again during my “ Secrets of Media Relations Masters ” workshop. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Training 78

Training Travel Media Relations Creativity 78

PRSay

JANUARY 25, 2019

He then delivered the strongest comeback possible when you’re arguing with a former journalist/current media relations professional: “I’m positive — I read it in The New York Times.”. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Just ask Cruise.

Film 87

Film Training Media Relations Pitching 87

PRSay

APRIL 19, 2019

Before long, industry organizations were putting me “on tour,” setting up pitching workshops around the country for me to deliver — land in Boston at midnight, do a full-day training the next morning, fly to LaGuardia that night, full day in New York CIty the next day, then on to Washington, D.C., Chicago, Los Angeles, and so on.

Hotels 132

Hotels Training Viral Pitching 132

PRSay

APRIL 30, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 92

Pitching Creativity Conference Media Relations 92

PRSay

MARCH 30, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Facebook 92

Facebook Newspapers Google Pitching 92

Stern + Associates

JUNE 22, 2023

Leveraging Corporate Communication to Execute Strategy In his landmark 1993 textbook, “ Corporate Communication ” (McGraw Hill), now in its eighth edition, Argenti urges leaders to think of corporate communication as less about the mechanics of how organizations communicate, and more about how leaders can use communication to execute strategy.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

JULY 5, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. When will be your Independence Day be?

Pitching 68

Pitching Course Financial Media Relations 68

PR in High Definition

FEBRUARY 23, 2021

It is so important that senior teams are trained and fully briefed before stepping into the media limelight. And it’s not just about knowing how to speak well with the media, it’s about knowing how to stay on message and communicate appropriately. Similarly, it’s important to know what kind of person they are.

Crisis 71

Crisis Communications Reputation Training 71

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Read All About It!

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

FEBRUARY 6, 2015

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. This is true. Whoa, Nelly.

Strategy 40

Strategy Social Media eBook Community 40

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. He builds relationships with media and university student and academics. We ran a session for for PR students at Newcastle University last week on getting hired and getting ahead. We work in a stressful industry.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

MaccaPR

OCTOBER 28, 2014

Since that time, he’s published several books including “Customer Service: New Rules for a Social Media World” and “ Zombie Loyalists: Using Great Service to Create Rabid Fans. " He has spoken to audiences in 22 countries on social media, publicity and marketing. Interviews Media Relations Event Marketing'

Interviews 54

Interviews Financial Social Media Crisis 54

PRSay

SEPTEMBER 21, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

How To 153

How To Media Nonprofit Newspapers 153

Onclusive

NOVEMBER 29, 2017

This year’s conference will explore how to leverage that power in new and innovative ways. Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia. PR News Conferences. Dates/Locations: Varies.

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Conference Content Marketing Marketing Education 210