Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. You’ve got to have a strategy, pick KPIs and metrics, find the best sources of data, and then get all of it approved by everybody who matters. All the data in one place, all the KPIs and metrics agreed upon, all the progress plain to see.

Measurement 98

Measurement Communications How To Survey 98

Presspage

JUNE 29, 2022

People who look at how data flows within organizations have a term: “straight-through processing”. Customer strategy. And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

People who look at how data flows within organizations have a term: “straight-through processing”. Customer strategy. And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience.

Software 78

Software Corporate System Data 78

Sword and the Script

JUNE 3, 2020

Recommend your leaders turn inward. Talk to your people. Tell them what you saw, what you think and how you feel. Review your policies. Act on your policies. Act on your policies. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds. But I did watch, listen and read.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! The decentralization of information sources adds complexity.

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

JULY 27, 2021

We’re more than a proactive partner, we’re an extension of your marketing and PR team. This year we tried something new and invited several contributors to analyze the survey results. Comprehensive strategy required. These results validate the importance of having a comprehensive strategy that does not rely on media relations.”.

Media Relations 172

Media Relations Media Pitching Survey 172

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70

Sword and the Script

APRIL 7, 2020

If your fun meter for virus-related news is tapped out, there is a bit of “business as usual” news and notes near the end. The company promises to “build and deliver your site within 30 mins.” It seems fitting then, that this month the summary will focus on who is doing what during this pandemic. Both Falcon.io

Technology 117

Technology System Tools Government 117

Sword and the Script

APRIL 15, 2017

Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. As always, I’ve vetted and analyzed three articles that I recommend for your consideration. It’s a bit like the playground, where one kid gets a little rough with another one.

Corporate 78

Corporate Airlines How To Crisis 78

Sword and the Script

MAY 29, 2018

More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. The word cloud nearby analyzes all the comments – the larger the word, the more often it was used. How many can you identify with? In addition, below is a representative sample of their answers.

Corporate 73

Corporate Communications Survey Employee 73

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Nothing is perfect but having a defined strategy in the beginning will allow you to measure effectiveness. measurePR. —

Measurement 40

Measurement Financial Crisis Internal 40

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. At the end of the year, I go back through all the posts and build a list of statistics that characterize the last 12 months. Every entry links to both the article I originally wrote – and to the underlying source, report or survey.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations (2019). 3) There is no order of merit to this list.

Technology 92

Technology Software Resources Pitching 92

Sword and the Script

DECEMBER 1, 2020

“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story. In services, you just need a computer, and you can start working and invoicing clients in your first month. >>> Can your agency bring big ideas and execute? . >>>

Pitching 84

Pitching Report Tools Software 84

Sword and the Script

NOVEMBER 7, 2023

According to the announcement, the Media War Room “uses the company’s proprietary AI to enable these communicators to quickly understand the media landscape, create accurate responses, and come up with a strategy that keeps their organizations ahead of the headlines and in control of the narrative.” How accurate is it?

Employee 133

Employee Software Survey Tools 133

Ethical Voices

AUGUST 21, 2023

Joining me this week’s episode is Ant Cousins , the Executive Director of AI Strategy at Cision. I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. But specifically, how should we be making use of AI, and really generative AI, in PR or communications?

Agency 80

Agency Publicity Ethics Analysis 80

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Not defining your target audience.

Content Marketing 103

Content Marketing Print Analysis Data 103

The Proactive Report

JANUARY 30, 2015

The theme this year was “How Content is Evolving to Tell Our Stories.” Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. ” I was part of the panel along with -.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 15, 2020

Make sure the C-Suite sees and understands the contribution your team makes every day. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 167

Marketing Employee Content Marketing Training 167