The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? There are multiple lines of communication between brands and audience (just this week UK PR blogger Stephen Waddington outlined this). With better measurement.

How To 120

How To Measurement Financial Report 120

Cision

APRIL 28, 2016

The C-Suite expects every department to report its ROI, including public relations. One-third of public relations professionals still aren’t measuring the value of their work. Wondering how to get on the right track? It’s a metric provided by service providers. It has no established currency value.”.

Measurement 120

Measurement Analytics Strategy Advertising 120

Solo PR Pro

JANUARY 11, 2021

This month, we asked our panel of solo PR pros to tell us how they are planning ahead for the new year. Keri Tomsic, Strategic Communications Consultant & Owner, T Squared Communications, LLC. Keri Tomsic, Strategic Communications Consultant & Owner, T Squared Communications, LLC.

Industry 79

Industry Print Ethics Internal 79

Shift Communications

NOVEMBER 7, 2014

It will challenge you to consider all the possibilities of your choices — from what to measure to promotions to measuring the customer journey to proving that your efforts indeed work. The trouble with having lots of data is determining which to use and how to determine the metrics of success. The Value of Customers.

Google 107

Google Measurement Data-Driven PR Marketing 107

PRSay

AUGUST 11, 2016

Since moving to Austin, I have discovered that public relations as practiced in the United States has more in common with how it is practiced in Europe than I originally expected. The most important benefit Accreditation offers me is that it formally vouches for the skills and knowledge that I have accrued in my career.

Education 60

Education Ethics Advertising Advertising 60

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. The C-Suite views the top marketer as a publicly facing agent of trust. It’s changing because of several interrelated challenges. Statistics about content marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

PR Conversations

JULY 24, 2018

It seems to me that there’s a perennial debate in public relations about the merits of experience versus qualifications. This is often gendered with claims that women innately have superior communications skills and so are best suited to a career in public relations. . Dr. Heather Yaxley.

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

SEPTEMBER 29, 2017

Hi, A2 how about AVE’s (someone had to say it)… going down! Johna chimed in with a statement that literally had me laughing out loud: Brothel Metrics are: Fast Cheap & Easy…not the kind you should be delivering to the C-Suite #AMECMM #measurepr. Asked for the math…crickets! measurePR #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Beyond PR

MARCH 24, 2016

“Was it worth it?”. Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit. When planning a media campaign, it’s important to first define your goals.

Report 40

Report How To Measurement Case Study 40

PR 20/20

AUGUST 22, 2017

I want to review this before it’s published. You’re constantly defending programs, proving value, fighting for dollars. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

SEPTEMBER 26, 2016

Seen as savvy multitaskers, public relations professionals have quickly and efficiently adapted with the evolving communication landscape. But why can’t they accurately prove the value of their efforts? If your metrics can drive strategy and influence how you think about the future, then that’s truly what you want to measure.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. Today, top-level executives are looking for integrated marketing communications measurement. It’s modern PR measurement.

Measurement 195

Measurement Data Social Media Analysis 195

Cision

JUNE 1, 2017

So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there. So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 20, 2022

Be careful whose advice you buy, but be patient with those who supply it. Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

APRIL 27, 2017

Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Guest Post by Ben Chodor. Analyzing a 24/7 News Cycle. There is often a dotted line from PR results to these metrics.

Data 92

Data Measurement Technology Tools 92

Beyond PR

JUNE 1, 2017

So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there. So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there. Let us know what you think!

Sports 81

Sports Agency Industry Creativity 81

PR in High Definition

OCTOBER 22, 2018

It’s a question PR professionals are asked on a frequent – frankly, too frequent – basis. Despite the growing commitment to PR by the wise, experienced chiefs that make up the C-suite, this single question continues to frighten many within our industry. They have successfully proved their value where it matters: the boardroom.

Measurement 48

Measurement Data Report Reputation 48

PR 20/20

JULY 31, 2018

We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. It doesn’t happen overnight, and every journey is unique. Read on to see how Chris implemented an inbound approach at both organizations, and proved long-term value to the C-suite.

Marketing 42

Marketing Leadership Engineering Education 42

Scott Public Relations

FEBRUARY 1, 2019

Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Best of all, it’s free with registration. Next month it’s gearing up to unveil premium offerings.

Marketing 63

Marketing Pitching Corporate Tools 63

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. Once a brand published a new piece of content, it was time to create more content. You guessed it: More content. And after that?

Resources 40

Resources Analytics Measurement Infographics 40

MaccaPR

FEBRUARY 23, 2016

I recently had the privilege of speaking with Jason Sprenger (pictured below), president of Game Changer Communications, a public relations and strategic communications consultancy. Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Sword and the Script

DECEMBER 15, 2020

It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Predictability is dead – 2020 killed it.

Marketing 167

Marketing Employee Content Marketing Training 167