Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful? How can brands keep up?

Television 120

Television Pitching Journalism Interviews 120

PRSay

AUGUST 30, 2016

Why do I always lead with my years of journalism in my elevator speech about me, when I’ve been in PR twice as long, and 2.) The Readiness Review was a great exercise for me. My worth as a PR pro, in large part, has been tied directly to my success in media relations. Why I didn’t have my APR? I didn’t have great answers.

Exercises 74

Exercises Print Groups Conference 74

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. How long have you been in journalism and how did you get started?

Journalism 81

Journalism Meeting Newspapers Automotive 81

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. The problem was, most of it wasn’t even remotely related to his product or industry.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. But you will be far more successful on the other side of completing this strategy exercise. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

Doctor Spin

MAY 30, 2023

Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Even people who exercise abstract thinking, logic, reason, and the ability to recognize complex issues can resort to this thinking style when threatened. Journal of Personality and Social Psychology, 95 (4), 810–825.

Publicity 52

Publicity eBook Ethics Resources 52

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. But you will be far more successful on the other side of completing this strategy exercise. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 40

Blogging Analytics Google Writing 40

MaccaPR

APRIL 12, 2016

Influencing the influencers has been proven to effectively drive thoughts, words and actions, from media relations to Word of Mouth to internal communications. I’ve been lucky to learn from some of the best and the brightest in public relations and journalism. Know who the thought leaders are. Then, engage them.

Travel 48

Travel Exercises Corporate Internal 48

Sword and the Script

DECEMBER 16, 2021

Every year this blog pours over dozens of public relations surveys and breaks down the findings. The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. social media, content, etc.). The media relations struggle is real. 24% said scope creep.

Publicity 154

Publicity Survey Pitching Creativity 154

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Going to concerts and exercising when I can.

Automotive 77

Automotive Meeting Report Real Estate 77

PRSay

JUNE 11, 2021

Instead of saying “wearing a mask reduces transmission risk by x%” in a social media message, we might say “avoid sharing the same air as other people, especially indoors” because that’s easier for people to internalize.

Publicity 158

Publicity Social Media Report Fashion 158

PRSay

AUGUST 14, 2019

You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well.

Internal 67

Internal International Conference Public Affairs 67

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. That’s actually a pretty powerful tool in these discussions.

Ethics 79

Ethics Corporate Leadership Groups 79

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Those that continue to create a company culture based on relationships – not location — will thrive. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

DECEMBER 30, 2016

I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 All the exercises and activities I want to do with my family. I’ve started a very specific gratitude journal. I’m different. It is THAT good.

Writing 84

Writing Google Meeting Airlines 84

Cision

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. ” He is right.

Brand 253

Brand Branding Government Ethics 253