Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 111

Case Study Marketing Study Content Marketing 111

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. The founder of Moneywehave.com, a personal finance and travel site, simply doesn’t have the time or the resources to shoot video or create infographics himself.

Infographics 54

Infographics Print Video Real Estate 54

Waxing UnLyrical

SEPTEMBER 23, 2015

For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Multimedia & crisp communication. An innovative way of sharing information is what the media looks for.

Google 40

Google Trends Community Twitter 40

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Frederik Vincx

DECEMBER 11, 2015

Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch. Print it to motivate your team.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Solo PR Pro

OCTOBER 4, 2022

As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. All three apps include robust reporting options, plus mobile apps so you can track those client lunches and press events. Tools to find and pitch media contacts.

Tools 71

Tools Infographics Pitching Google 71

Shift Communications

SEPTEMBER 18, 2017

to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. What current events that week could I participate in, even remotely?

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Ideation just means pitching or brainstorming. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111