The Resolution Blog

JULY 25, 2023

In this spotlight interview, we chat with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden in Northumberland, England who shares insight into their proudest creative media campaigns. These include the launch of Lilidorei, the world’s largest play structure, which garnered extensive media coverage in outlets including the BBC and ITV, and […] The post PR Resolution Meets: Ian McAllister from The Alnwick Garden appeared first on PR Resolution — by Co

Meeting 156

Meeting Interviews Creativity Communications 156

PR for Anyone

JULY 25, 2023

As we enter the prime years of our life, we want to look our best. Who better to listen to than celebrity make-up artist Tracey Garcia? From A-listers, to Presidents and First Ladies, to television anchors, to brides, she certainly knows how to bring out a person’s best features. In this episode, we talk about all things skin, hair and makeup to enhance mature beauty.

Television 130

Television Instagram YouTube LinkedIn 130

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Tracking capabilities of third-party cookies set to end. Prospective B2B buyers do their own research and have all but made a decision by the time they speak to a salesperson.

B2B 95

B2B Brand Branding Marketing 95

Agility PR Solutions

JULY 25, 2023

The data industry encompasses a wide range of tasks, works, and specialties related to analyzing large amounts of information. It uses quantitative methods to highlight patterns, predict future events, and choose optimal development strategies. The data industry is at the cutting edge of technological advancement. AI is used to process vast amounts of information, find […] The post AI-powered SEO strategies to promote in the data industry appeared first on Agility PR Solutions.

SEO 78

SEO Data Industry Strategy 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Presspage

JULY 25, 2023

In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. But this requires more than just adding your article to the sea of content, no matter how good it may be. Building strong relationships with journalists and investors is crucial to capturing their attention, sparking their interest and fostering engagement.

Media 78

Media System Analytics Privacy 78

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. Food influencers have amassed dedicated followings of food enthusiasts. They also have the ability to create engaging and authentic content that resonates with their audience. Product reviews and tastings Food influencers are known for their expertise and passion for culinary experiences.

Brand 78

Brand Branding Creativity Storytelling 78

Agility PR Solutions

JULY 25, 2023

A recent report showed us that this year’s back-to-school shoppers were (under certain conditions) remaining loyal to the brands they purchased from in past years, and new research from retail solutions firm Sensormatic Solutions reveals another old-school shopping trend in play in 2023—hitting the stores. The firm’s 2023 U.S. Back-to-School Consumer Sentiment survey shows us […] The post 4 in 5 back-to-school shoppers are heading to stores: Price, availability and safe store environment a

Retail 78

Retail Survey Trends Consumer 78

5W PR

JULY 25, 2023

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere. This summer, Adit Live NYC’s 2023 installation was a melting pot of creativity and ingenuity, showcasing the latest and greatest in the beauty world.

Trends 78

Trends Trade Shows Banking Retail 78

Frederik Vincx

JULY 25, 2023

Highlights Bootstrapped to 7 figures annual recurring revenue. Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Till then, they had been managing their media outreach with Excel and Outlook and blogs.

Software 78

Software Banking Resources Government 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Shift Communications

JULY 25, 2023

In tech, Gartner’s® Hype Cycle maps the maturation of emerging technologies. In the media, news coverage tends to follow a similar trajectory. And we’ve got exactly what you need to stay one step ahead of this media hype cycle. GET THE GENERATIVE AI PR PLAYBOOK Our playbook is built on decades of experience building leadership for companies amid innovation waves and includes helpful insights like: Data on how interest in genAI is evolving fast.

How To 78

How To Storytelling Leadership Technology 78

HMA Public Relations

JULY 25, 2023

With many of us in the public relations profession tending to multiple projects per day, time management is essential to working efficiently. From making lists to allocating your time, Rayna Burgett covers some tips for handling multiple tasks at once in this blog post.

Blogging 79

Blogging Publicity 79

Buchanan PR

JULY 25, 2023

In the fast-paced world of social media, staying relevant is a constant challenge for platforms seeking to maintain their user base and attract new audiences. Twitter, the iconic microblogging site, has recently embarked on a daring journey to reinvent itself as “X.” This move is an effort towards Elon Musk’s end-goal of turning the platform into “an everything app,” and comes in the middle of his battle with Mark Zuckerberg’s Twitter challenger app, Threads.

Twitter 78

Twitter Instagram Internal International 78

Burrelles Fresh Ideas

JULY 25, 2023

What do you think is the single most important aspect of successfully managing your business? Which thing will really drive customers away from your competitors and through your front doors? Though there are a lot of important aspects to running any business well, perhaps one of the most critical is public relations. It might seem a little strange to put such a high emphasis on public relations, but its importance cannot be denied.

Tools 74

Tools System How To Software 74

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

OnePitch

JULY 25, 2023

Sarah Burke is the Editor-in-Chief of Them. Burke joined Them in 2021 from VICE where she served as an editor since 2017. There, as special projects editor, Burke helped develop multimedia collaboration across departments and lead multi-format projects including: The Gender Spectrum Collection, an award-winning stock photo library featuring trans and nonbinary models; Queerly Beloved, an Ellie-nominated podcast telling remarkable stories of chosen family; and Transnational, a Peabody and GLAAD a

Pitching 73

Pitching Publicity How To Media 73

Prohibition

JULY 25, 2023

There has been a lot of noise around Mark Zuckerberg and Elon Musk recently, with them both agreeing to fight each other in an MMA fight. Even the Italian Government has chimed in to offer the Colosseum as their battleground. With all this going on, we decided to take a look to see which social media platform is better for advertising. Meta vs X (Twitter) – who is going to come out on top?

Advertising 62

Advertising Advertising Social Media Twitter 62

Axia PR

JULY 25, 2023

Transform your media relations with these four principles of communication. The ability to effectively communicate and build relationships with journalists is paramount in PR. The 4 R’s of media relations — responsive, resourceful, rapid, and respect — serve as a guiding principle for PR professionals to foster positive relationships with the media.

Resources 62

Resources Media Relations Media Communications 62

Stern + Associates

JULY 25, 2023

When it comes to practitioners with deep executive experience, it’s hard to argue with the resume of Nigel Travis. Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. He also held the position of SVP, Human Resources at Burger King, and he’s currently the chairman and co-owner of the London-based soccer team he grew up supporting, Leyton Orient Football Club.

Communications 62

Communications Retail Sports Leadership 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Mark My Words

JULY 25, 2023

Telegraph Calling in these witnesses may also have been part of an underlying strategy from the defence to have gay A-Listers rallying to Spacey’s cause, and potentially impress the jury with a narrative of victimisation. “The celebrity factor can have an overpowering impact, subliminally,” says Mark Borkowski, a crisis PR consultant and author. “Elton John was quite a star witness for him.

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Crisis Strategy 60

Maxim Behar

JULY 25, 2023

Host: A historic success for Bulgaria. The writer Georgi Gospodinov won the biggest international literary prize, the Booker, for his novel “Time Shelter”. Whether this success will open more doors for Bulgarian writers on a global scale, we will discuss now with the PR expert Maxim Behar. This is exactly why Hristo Stoichkov wrote yesterday:"This is a golden ball in literature.

Government 52

Government Education Transportation Internal 52

Medianet Australia

JULY 25, 2023

Artificial Intelligence (AI) has seen major advances in the last 12 months. Systems like ChatGPT , MusicLM or Midjourney have demonstrated near-magical capabilities in the generation of written and audio-visual content. However, these are not monolithic systems and are constructed of various elements, many of which are open-source or have open-source substitutes.

Construction 52

Construction System Media Training 52

Institute for Public Relations

JULY 25, 2023

PRCA examined the perceptions of public relations practitioners toward their role in communicating the climate crisis. A survey of 230 communications practitioners was conducted from June 1-27, 2023. Key findings include: 1.) 95% of practitioners are advising clients/colleagues on how they can communicate the part they play in the climate crisis. 2.) 47% of clients/organizations … Continue reading How is the PR Industry Facing the Climate Crisis?

Crisis 52

Crisis Industry Survey Communications 52

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management