Onclusive
FEBRUARY 15, 2024
In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. Stronger campaign performance, a competitive edge, and increased brand health to name a few.
Agility PR Solutions
FEBRUARY 15, 2024
PR professionals are pivotal in shaping public perception. They manage reputation and foster trust between organizations and their stakeholders. However, it gets extremely challenging to maintain brand integrity and credibility in a world where facts and reality can be easily manipulated, especially now that deep fake technology has stepped out of the shadows and keeps […] The post Navigating PR in the era of deep fakes: Challenges, preparation, and crisis management appeared first on Agil
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Wadds Inc.
FEBRUARY 15, 2024
The criticism levelled at Arts Council England this week highlights the sensitivity that organisations face in making statements on political and social issues. The non-departmental public body published a new relationship framework, including risk monitoring guidance to the organisations that it funds. It covers investment, governance and management, financial viability and reputational risk.
Agility PR Solutions
FEBRUARY 15, 2024
Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience. After analyzing millions of video hours from over 500K content professionals worldwide, new research from social media automation platform Munch provides key insights into […] The post The state of short-form video in 2024: New research reveals insights for marketing strategies, the top video platform
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
HMA Public Relations
FEBRUARY 15, 2024
Maintaining and building relationships with consumers starts with brand positioning. Discover the brand positioning strategy in PR and its approaches in this blog post from Mikayla Koppy. Take a look!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
FEBRUARY 15, 2024
In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. The advancements in AI, hypersonic missiles, directed energy weapons (DEWs), networks, drones, biotechnology, and materials science present both unprecedented opportunities and ethical challenges.
Agility PR Solutions
FEBRUARY 15, 2024
The Super Bowl is perhaps the world’s greatest stage, with 100+ million tuning in from across the globe for the game, the commercials of course, and that halftime musical performance. Recently, Blake Lively, the multi-talented actress, director, mother, business owner, and philanthropist, demonstrated a masterclass in leveraging her moment at the Super Bowl for strategic […] The post Comms lessons from Blake Lively’s Super Bowl masterclass in PR appeared first on Agility PR Solutions
NewsWhip
FEBRUARY 15, 2024
When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports. Whether you’re managing live issues, monitoring the media landscape for context, or trying to keep stakeholders informed, that’s simply not good enough in 2024.
Presspage
FEBRUARY 15, 2024
Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. This predictive capability ensures that IROs are ahead of major changes and can capitalize on opportunities as they emerge.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
OnePitch
FEBRUARY 15, 2024
When crafting a pitch for media, where do you start? What’s your first thought? Maybe it’s, ‘Who will I target?’ or ‘What lead can I use to draw the reporter in?’ Or perhaps you prefer to write the story first, get the words down, and edit afterward.
Culpwrit
FEBRUARY 15, 2024
Q. I haven’t had an in-person performance review in more than three years, so I became immediately suspicious when I got an Outlook calendar invitation for one next month. I became even more uneasy after seeing this week’s Wall Street Journal headline, “Performance Reviews Will Bite This Year. Be Ready.” I don’t have a… Continue reading Performance Reviews Will Bite This Year.
Buzzstream
FEBRUARY 15, 2024
Quality vs quantity. The age-old question. Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Quality may differ depending on the site’s goal, but backlinks should always drive value.
Maxim Behar
FEBRUARY 15, 2024
Home from the Office. Or off to Starbucks Within just a few days, the changes caused by the coronavirus pandemic have been numerous. I need to have the pretense of being an actual historian to safely allege that the world has never changed so drastically in such a short period after reading so many books and reports. Yes, that is correct, within just a few days.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mark My Words
FEBRUARY 15, 2024
Gala Selon Mark Borkowski, “depuis Oprah jusqu’à l’apparition d’Harry chez James Corden, le livre, l’histoire, c’est tout simplement un désastre catastrophique”. “Si vous voulez comprendre comment construire une fondation ou une marque, il y a une bonne façon de le faire, ou vous pouvez le faire à la manière de Harry et Meghan, ce qui n’est pas la façon la plus sensée d’aller de l’avant ou de s’établir comme des leaders d’opinion qui po
Maxim Behar
FEBRUARY 15, 2024
The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. What followed was a tsunami of anger on behalf of many press professionals.
Mark My Words
FEBRUARY 15, 2024
Newsbreak PR insiders have now also waded in on the Sussexes’ “contradictory” image overhaul, telling The Sun it flies in the face of their blistering attacks against the Firm in a bombshell interview with Oprah Winfrey, scathing books including Harry’s memoir, Spare, and their Netflix documentary series. PR expert Mark Borkowski tells us: “Everything that they have done has always been a bit of a knee jerk.
Maxim Behar
FEBRUARY 15, 2024
It has become modern for politicians to communicate through the media, primarily through social media. This trend highlights how antisocial politicians have become. One beautiful word undoubtedly holds positive connotations in all languages – "negotiation." However, it seems that modern people have started to fear it, and the freedom of social media, along with the dependencies on traditional media, has given them the imagined freedom to express their opinions one-sidedly without engaging in neg
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Doctor Spin
FEBRUARY 15, 2024
Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations). Spin Academy | Online PR Courses Communications Synonyms Contrary to popular belief, “communication” and “communications” aren’t interchangeable.
Maxim Behar
FEBRUARY 15, 2024
It has become modern for politicians to communicate through the media, primarily through social media. This trend highlights how antisocial politicians have become. One beautiful word undoubtedly holds positive connotations in all languages – "negotiation." However, it seems that modern people have started to fear it, and the freedom of social media, along with the dependencies on traditional media, has given them the imagined freedom to express their opinions one-sidedly without engaging in neg
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