Wed.Jun 14, 2023

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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Is your business in need of a PR boost, but you're unsure on whether or not to hire an agency or a Freelancer? Look no further! A Freelancer may be the answer to your business needs as you will not only save costs, but gain increased flexibility and media opportunities. Let's investigate why using a PR Freelancer may be the perfect choice for the scope and effectiveness of your business efforts.

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Unleashing the power of ChatGPT: The opportunities and implications of generative AI for PR

Agility PR Solutions

When PR professionals struggle to engage with audiences in a rapidly evolving digital landscape, it hinders meaningful connections with stakeholders. Traditional communication methods often fail to meet the expectations of tech-savvy audiences who demand instant responses, personalized interactions, and round-the-clock availability. ChatGPT, an advanced AI language model, revolutionizes PR by enabling life-like conversations and empowering […] The post Unleashing the power of ChatGPT: The

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5 Ways to Market Healthy Snacks

5W PR

With increasing awareness of the importance of healthy eating, the demand for nutritious snacks is on the rise. However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

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5 ways you can demonstrate your PR expertise to your target audience

Agility PR Solutions

It’s getting harder and harder to stand out. Every company is working incredibly hard to get its message across to its target audience, and everyone is looking for more effective ways to gain a foothold. Demonstrating expertise to your audience is crucial for building trust and establishing yourself as a reliable authority in your field. […] The post 5 ways you can demonstrate your PR expertise to your target audience appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Research management: keeping track of literature and building knowledge

Wadds Inc.

An example of applying a task-based innovation process to research management workflow. Bruno Amaral wrote in his Substack newsletter recently about research and knowledge management systems and the fragile process of building new knowledge. It immediately caught my attention. Almost two years into my doctoral studies, I have found it increasingly difficult to track all the material I’ve reviewed related to my research studies.

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AI Marketing Strategy: PR Dos and Don’ts For AI Startups & Companies

Shift Communications

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. The goals and motives vary, from showing a competitive product differentiator to becoming a thought leader to, well, simply exploiting a hot topic for

Company 78
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Many marketers think AI is ‘dangerous’ in the industry: New research finds nearly half of surveyed comms pros are wary of the tech in marketing’s hands

Agility PR Solutions

Central artificial intelligence pioneer, key developer and, until last month, Google CEO for the last decade, Geoffrey Hinton sounded the alarm bells on the technology he helped bring to life in May when he stepped down from the search giant to “focus on new concerns he now has about AI,” saying that “companies are accelerating […] The post Many marketers think AI is ‘dangerous’ in the industry: New research finds nearly half of surveyed comms pros are wary of the tech in marketing’s hands

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NewsWhip wins G2 Leadership Badges for Summer 2023

NewsWhip

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users. At NewsWhip, we’re dedicated to improving our products and delivering reliable solutions that exceed the expectations of our clients.

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AI Marketing Strategy: PR Dos and Don’ts For AI Startups & Tech Companies

Shift Communications

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. The goals and motives vary, from showing a competitive product differentiator to becoming a thought leader to, well, simply exploiting a hot topic for

Company 78
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Question ChatGPT Challenge

Buchanan PR

Since ChatGPT was released in November of 2022 it has dominated the news. Everywhere are videos, stories, social posts, and product announcements about this AI (artificial intelligence) tool. Perhaps you’ve used it yourself or have seen a demonstration. How much do you know about ChatGPT? Take a quick 5-question quiz to find out. ChatGPT Quiz All questions relate to GPT capabilities and features as of June 14, 2023.

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What Is AI’s Code of Ethics?

HMA Public Relations

Just as PR pros abide by a code of ethics, Rayna Burgett agrees in that there should be a code of ethics for AI as well. Read more in this blog post with insights from PRSA webinar, “The Intersect of AI and Public Relations.

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A New Partnership to Elevate Your Mobility Company’s Brand

Bianchi Biz Blog

Bianchi PR & Roop & Co. Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. We at Bianchi Public Relations, a trusted name and hyper-focused specialist in the auto supplier sector for more than 30 years industry, recognize that sometimes clients need a broader range of synergistic content marketing services than we have offered.

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Journalist Spotlight | Interview with Isiah McKimmie, Relationship Counsellor, Couples Therapist, Sex Therapist and Sexologist

Medianet Australia

Isiah McKimmie sat down with Medianet this week to chat about her work as a Couples Therapist and providing advice to thousands of Australians, both personally and through her weekly advice column with news.com.au. Isiah has also written for 9Honey , body+soul , The Sydney Morning Herald , ABC Everyday , Harper’s BAZAAR and been featured on some of Australia’s most popular talk shows.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.