ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR. But it’s just as important to ask why technology is important to the PR industry.

Technology 266

Technology Television Web Social Media 266

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. Now, that is no longer true. At this moment in history, to be in the world is to be political. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue.

Brand 135

Brand Branding Nonprofit Government 135

Agility PR Solutions

JULY 10, 2023

While two-thirds of marketers consider thought leadership to be among their top priorities, recent research finds that only 26 percent say their current program is successful, and 65 percent say only moderately successful—even though their organization’s thought leaders are insightful and loaded with expertise. What’s going wrong? Establishing your company as a thought leader in […] The post Are you doing thought leadership right?

Leadership 104

Leadership Company Marketing Publicity 104

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. All the data in one place, all the KPIs and metrics agreed upon, all the progress plain to see. If you are not already doing it, you will be, sooner or later. ** Click here to read all our posts on integrated communications measurement. ** But developing an integrated communications measurement dashboard can be a tricky and involved process.

Measurement 98

Measurement Communications How To Survey 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

JULY 10, 2023

In a complex world where businesses must lead on trust and repair fractures in society while also transforming their enterprises amid fundamental technological change, senior comms counsel has never been more important.

Enterprise 89

Enterprise Technology Blogging 89

Bianchi Biz Blog

JULY 10, 2023

These days, I’m a freelance reporter, editor and consultant. My work has appeared in a lot of places, namely The Verge , Heatmap News , The Atlantic , TechCrunch , Road & Track and a few others. I also part-time edit at The Autopian with some former Jalopnik comrades. I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces.

Meeting 83

Meeting Report Automotive Media 83

HMA Public Relations

JULY 10, 2023

Briana Whitney is the creator and host of True Crime Arizona for AZ Family, which consists of a podcast, TV specials, documentaries, and case investigations. Meet Briana and learn more about her beat and programs in our latest #MediaMonday feature. Check it out!

Meeting 75

Meeting Media 75

Agility PR Solutions

JULY 10, 2023

In today’s data-driven world, businesses have access to a vast amount of information. The key to unlocking its potential lies in leveraging business analytics. By harnessing the power of data and analytics, businesses can gain valuable insights that drive growth, improve decision-making, and boost profitability. This article explores the power of business analytics and how […] The post Understanding and implementing the power of business analytics appeared first on Agility PR Soluti

Analytics 66

Analytics Data Brand Branding 66

Institute for Public Relations

JULY 10, 2023

Senior leaders are grappling with economic headwinds, including prolonged inflation, continued wage pressures, labor shortages, and overall slowing growth. Additionally, according to the most recent Deloitte Well-Being at Work Study, employee well-being continues to decline.

Employee 75

Employee Study Internal International 75

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JULY 10, 2023

The pandemic-driven e-commerce surge amplified the role of digital marketing—and consumers have learned a trick or two since as they‘ve re-incorporated physical shopping but with the assistance of online tools like brand apps and social media platforms. As a result, new insights from independent digital marketing agency Fullmoon Digital stresses that retailers must employ diverse […] The post Why omnichannel marketing is the game-changer for retailers in the post-pandemic age appeared firs

Retail 66

Retail Marketing Consumer Tools 66

Prohibition

JULY 10, 2023

We’re back with another campaign round up, looking at some fresh and fantastic campaigns. With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently. Domino’s Rocket Man We really didn’t think anything could steal the attention away from Elton John’s highly anticipated Glastonbury set – and then Domino’s comes along with its own Rocket Man service.

Tourism 62

Tourism Fashion Social Media B2C 62

Agility PR Solutions

JULY 10, 2023

Hard to believe, but schools and colleges will be back in session in just over a month in many parts of the country, and new research suggests that the season will bring along some old-school consumer behavior—good ol’ brand loyalty. The recent survey from customer-led marketing platform Optimove found that a resounding 88 percent of […] The post Brand loyalty lives and breathes for 2023 back-to-school shoppers, new research finds—as long as trust remains intact appeared first on Agility

Brand 60

Brand Branding Survey Consumer 60

Maxim Behar

JULY 10, 2023

Host: Hello Bulgaria wherever you watch "Cross point" the show where the news gets its first commentary. Which is Natalia, marketing ploy or scam. And how to react when the chat-bot calls you on the phone. We'll talk about that a little later in the show. But our commentators are already in the studio. Communications expert Maxim Behar. Lawyer and writer Alexander Shpatov and journalist and economist Mikhail Krastev.

Energy 52

Energy Communications Construction Agriculture 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the communi

Journalism 52

Journalism Training Consumer Tools 52

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

caption. I have a hobby of watching TV series and films about crises – both business and politics. One of my favorite TV series is Ray Donovan. It's about a crisis fixer who helps rich and influential clients solve their problems. Actor Liev Schreiber perfectly played this ambiguous Irish-American in Zegna suits, constantly solving problems in his family and with clients.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Stern + Associates

JULY 10, 2023

As one of the world’s leading experts on human performance, Steven Kotler is the trusted authority for individuals and organizations interested in thriving during times of uncertainty. The executive director of the Flow Research Collective, Kotler has spent decades studying the neurobiology of peak performance , focused primarily on the state of flow.

Training 48

Training Creativity Groups Strategy 48

Maxim Behar

JULY 10, 2023

Host: Hello Bulgaria wherever you watch "Intersectionpoint" the show where the news gets its first commentary. Which is Natalia, marketing ploy or scam. And how to react when the chat-bot calls you on the phone. We'll talk about that a little later in the show. But our commentators are already in the studio. Communications expert Maxim Behar. Lawyer and writer Alexander Shpatov and journalist and economist Mikhail Krastev.

Energy 40

Energy Communications Construction Agriculture 40

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity