ImPRessions - Crenshaw Communications

JULY 5, 2023

Cannes Lions has long been a fixture on my calendar, but from a distance. With over a decade of experience in adtech PR, I’ve orchestrated or supported more Cannes campaigns than I can count, but I never attended until this year. Did it live up to the hype? Definitely. And it proved both exhilarating and exhausting, as many told me it would. The whirlwind of meetings, parties, and party-meetings made for a wild ride, to say the least.

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How To Meeting Industry Examples 156

Axia PR

JULY 5, 2023

In this episode, guest Ryan Spalding joins host Jason Mudd to discuss the franchise industry, home improvement, and home services. They dive into the uniqueness and nuances of doing business in Canada and the U.S. Tune in to learn more!

Industry 118

Industry 118

Culpwrit

JULY 5, 2023

Since leaving the agency world 12 years ago, I’ve enjoyed consulting on some great projects for several C-suite executives and associations. Many of those projects required extra arms and legs so I’ve enlisted freelancers who have done amazing work. Most freelancers tell me not to worry about paying them until the client pays me.… Continue reading Pay Freelancers Promptly The post Pay Freelancers Promptly appeared first on Culpwrit.

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Agency Tools 106

Agility PR Solutions

JULY 5, 2023

Brand differentiation is essential in today’s competitive markets. Businesses must stand out and create a lasting impression to succeed. It sets a brand apart from its competitors and captures customer attention, leading to long-term success. Building brand loyalty is crucial, and differentiation is the key to achieving it. Competitive advantage Businesses can gain a competitive […] The post 9 insights on creating brand differentiation: Strategies to stand out appeared first on Agili

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Strategy Brand Branding Marketing 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

JULY 5, 2023

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” Standing about 900 miles away from Centennial Airport, the second-busiest general aviation airport in the United States and my place of employment, I had several thoughts: Who is our Airport Incident Manager (AIM) t

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Exercises Public Affairs Conference Education 86

5W PR

JULY 5, 2023

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets.

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Big Data Analytics Data Analysis 78

Agility PR Solutions

JULY 5, 2023

Many PR and marketing professionals hold the mistaken belief that analyst briefings are pointless unless their company has a paid subscription with the analyst firm. Analyst relations are frequently one of the first items marketers seek to remove from our PR proposals. We firmly believe it is worthwhile for your organization to conduct an “earned” […] The post What “earned” analyst relations can do for you appeared first on Agility PR Solutions.

Marketing 78

Marketing Company Publicity 78

5W PR

JULY 5, 2023

Men and women have different health needs and concerns. To address this, the market offers specialized products for men’s health. But marketing these products requires a unique approach. It’s not the same as promoting general health products. Target Audience Marketing general health products and men’s health products differ in their target audience.

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Marketing Sports Advertising Advertising 78

Agility PR Solutions

JULY 5, 2023

Brand purpose is a complex and ever-evolving concept, and no business leader would deny that consumer expectations about the role of business in society are changing dramatically. Causational issues like corporate impact on the environment are clearly important to both businesses and consumers, but many more purely social concerns have found their way into these […] The post New research finds most leaders view societal issues as ‘urgent’ concerns for business—and offers 4 ways to turn act

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Corporate Consumer Brand Branding 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

JULY 5, 2023

See how these three top-tier commercial newswire services differ for paid press release syndication. In today's digital age, news releases are a powerful tool for companies and organizations to communicate their news and updates to the world. However, with so many commercial press release wire services available, it can be challenging to determine which one is best for your needs.

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Tools Company Communications Media 71

HMA Public Relations

JULY 5, 2023

As HMA returns from the 4th of July holiday, Abbie Fink is discussing the First Amendment right to freedom of speech and freedom of the press. Find out more on the responsibility of being a consumer of news in this post.

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Consumer 73

PR 20/20

JULY 5, 2023

As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence. We know that today's buyers prefer to self-educate almost entirely through the buyer's journey. And we know that people are turning to reputable websites for the information they need. So, when it comes to creating this content, how can you stand out while also serving the needs of your audience?

How To 71

How To Infographics Data Web 71

Stern + Associates

JULY 5, 2023

Have you ever wished you could sit down and have a conversation with one of the top robotics and AI engineers in the world? In this episode of Minds Worth Meeting we do exactly that when Whitney Jennings speaks with former NASA engineer and the current Dean of The Ohio State University’s College of Engineering, Dr. Ayanna Howard. In this episode: Ayanna explains that, while buzzy at the moment, artificial intelligence isn’t new.

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Engineering Meeting Healthcare Government 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Prohibition

JULY 5, 2023

We’ve got exciting news! We’re launching our Prohibition podcast: Socially Unacceptable’ – the podcast where we uncover the untold stories of those who have faced their own fair share of f*ck-ups, and turned them into opportunities for growth. In any role, whether you’re senior or not, it’s normal to make mistakes.

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Resources Interviews Industry Creativity 62

Stern + Associates

JULY 5, 2023

How do you build an organization that’s as daring, resilient and innovative as the times demand? How do you banish bureaucracy and master the art of entrepreneurship at scale? How do you unleash the initiative and ingenuity of every team member? How do you triple the pace of organizational transformation at a third of the cost? London Business School Professor Gary Hamel , Ph.D., has been working to answer these critical questions since the 1980s, when he watched the auto industry in his native

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Creativity Groups Strategy System 62

Maxim Behar

JULY 5, 2023

Host: In the studio with me today is one of the most popular PR experts with experience not only in our country, but around the world - Maxim Behar. His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world.

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Radio Hotels Course Social Media 52

Medianet Australia

JULY 5, 2023

Pam Whaley is currently working as a full-time writer for CODE Sports. She reports mostly on Rugby League and is a passionate advocate for women in sports. She has been in the industry for over 15 years in positions such as NRL Editor at Fox Sports and Sports Journalist at AAP. Medianet sat down with Pam to discuss the female sports industry and her experience as a woman in sports journalism.

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Sports Interviews Journalism Industry 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Victorious PR

JULY 5, 2023

The millennial demographic has quickly become a key target audience in the real estate industry. In fact, up until fairly recently, most millennials weren’t interested in the housing market at all, choosing instead to rent or move back in with their parents after leaving their dorm rooms in an effort to save money. Out of all the previous generations, millennials seemed to wait the longest to buy their first home.

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Real Estate Strategy Local Reputation 52