ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.
Doctor Spin
NOVEMBER 22, 2023
It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Printing marks the beginning of the end of the manuscript culture. Manuscript culture. Gutenberg galaxy.
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Polaris
MAY 19, 2015
A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. As you write, spend some time thinking about and answering the question: what’s in it for them?
Public Relations Sydney
NOVEMBER 2, 2014
Often we are asked if there is a standard format for writing a media release. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Here is a media release template for a traditional print media release. Instant Download!
Mark My Words
OCTOBER 27, 2022
as an eBook, £20 as an audio download and £25 as a CD. But could they have made substantial edits in time for January? ‘Yes, in the modern world it’s very easy to get things changed and printed. ’ The memoir, which is available to pre-order, will cost £28 hardcover, £13.99 So they’ll be missing a lot of sales.
PR 20/20
AUGUST 9, 2016
After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.
Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.
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